Category Archives: SEO / Search

Links worth a click #17

Some informed viewing for you this week.

First up, Coca Cola’s approach to social media in video form. Sure it’s big budget, but there are smart lessons in here. Love how they’ve used the word liquid which is a creative way of linking their strategy to their products. How could you do something similar?

Second, a video showing how Google search continues to evolve to the personal needs of the user.

Finally, the latest user data from Linkedin (for January 2012) shows how the platform continues to add users around the world. Some interesting intelligence for presentations.

 

Links worth a click #16

Some informed reading to kickstart your week. Better late than never!

First up, a beginners guide to setting goals in Google Analytics.

If you’re in the client service game, getting to know your client is critical to long term business success. Here are ten useful tips.

Are you working with your social media super influencers?

If like me you’re writing a blog, here are some tips  on building a blog that might be bought for big money in the future. 

Is Google+ credible competition for Facebook? The numbers speak for themselves.

Finally, 17 great examples of content visualisation in action (that’s infographics to the layman).

Links worth a click #15

A week with some great online content, tips and tricks.

PowerPoint as content: PowerPoint gets a hard press, in and out of meetings. But, used correctly, it can be turned into social media gold. Have a quick read of this blog post and see what ideas it sparks for you and your customers.

Business blogging: Here’s a piece for those amongst you managing or considering blogs, a list of ten great things to include in your thinking.

Some useful advice next on designing paid search (pay per click) campaigns that deliver.

Apparently, it’s no longer six degrees of separation when it comes to human relationships. According to Facebook, its 800m users give you access to anyone in the world (if they are on Facebook) in only 4 hops.

Using video? You should be. And it should be optimised. Here are some tips on how to optimise online video, with a natural focus on YouTube.

More next week. Happy Thanksgiving, Black Friday shopping weekend!

Links worth a click #14

In the week where Richard Branson got his hands on Northern Rock, and Tesco and Asda fought in the digital space (Tesco with new AR and Asda with a transactional and price comparison iPhone app), here are some of the other interesting digital marketing related things that caught me eye.

Love this from the Twitter blog. They tracked who was talking about 11.11.11 on 11 November 2011. It’s an interesting animation showing the reach of Twitter, the power of hashtags and trends and how they can go global – all in thirty seconds of animation.

If you are considering, or are already running your own Linkedin groups, you might like to know that there is now an analytics dashboard for group managers, released this week. Offers some great demographics of your members.

Another day another infographic. This one provides some quotable statistics on who is using Facebook and Twitter. Gender, age, income, location and frequency, there will be a stat in here for everyone.

It’s getting increasingly difficult to find objective search results from Google now we’re all logged in. A new tool, hidden away in the search menu called Verbatim might just be able to help you find what you want rather than what Google or your friends think you want.

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Links worth a click #13

In the week where the Greeks held the Euro to ransom, Google rolled out new Gmail  and Groupon raised $700 from its IPO, here are some of the other interesting digital marketing related things that caught me eye.

First up, Google – or rather your Facebook comments, with news that some comments will be indexed by the search giant.  Do you see this sort of development as Alarming or great for your visibility?

Next, an infographic on the differences between outbound and inbound marketing. Infographics can be brilliant in distilling down complex arguments, processes and statistics and is used well in this example looking at why blogs, videos and white papers are going to give you more credibility than cold calling ever will.

If you use email marketing as part of your communications mix, you might to think again after reading this piece about how decisions are made within 3, 5 and 7 seconds.

And finally, if you’re a creative type looking to do something different with your website or blog, consider using your smart phone as a catch all content-generation device. This blog post from Social Media Examiner shows the way with five tips to create audio and video content on your iPhone.

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Google Power

Assuming you have an array of profiles online, when did you last Google yourself?

You really should. It’s fascinating to see the changes in content. A few months ago you may have expected your Facebook, Linkedin and Twitter accounts to dominate. But in a short space of time, Google has taken this over dramatically with it#’s +1 and Circles roll out. Sites like Quora and Slideshare are fast improving, whilst WordPress and Twitter are holding their own.

The interesting change in terms of Twitter as you scroll through the first few pages is that specific tweets rather than just a profile are being collected too. Interesting because it is making you more searchable by what you are posting rather than just having a profile.

So personally, and professionally, it makes the notion of thinking before you hit ‘send’, ‘post’ ‘submit’ all the more important now, don’t you think? Footballer Joey7Barton might want to take note.

NB: No Foursquare or Empire Avenue in sight. Personally, I think that speaks volumes.

Links worth a click #4

Here’s my pick of the best click worthy content from the last week.

First from Hubspot, a piece positioned as a startup’s social media starter list but actually useful to companies at various sizes and points on their development trajectory.

Next  if you’re moving your PR online and targeting influential bloggers and writers online, heed the warnings in this piece offering 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted.

Interesting stats released by com.score and reported on by Mashable this week suggested that social networking accounts for 1 of every 6 minutes spent online. I’m just surprised that 1/ people still use MySpace and 2/ people think it is even fair comparing it with Facebook.

Lots of companies are entering the social media space. Most are cautious, some write guidelines and implement policies to steer safely through. It’s ultimately becomes a case of how brave or conservative, and how empowered you want your staff to be. Here is an interesting Econsultancy read looking at whether all your staff need be engaging in social media?

Did you twang the Les Paul guitar strings on Google’s recent doodle? If you did you contributed to $268m in lost productivity, claims Search Engine Journal.

A random, and finally and just for sheer ‘awesome-ness’ here is a behind the scenes featurette from the new Transformers 3 movie, focusing on the birdman footage shot above Chicago.

Q: What have you been reading? Share your links in the comments.

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4 ways to drive web traffic with SEO

This fourth and final part of my SEO series considers how to drive traffic to the website ‘off the page’. This involves getting links to your website on as many other websites as possible, the ethical way!

1. Link building: Search engines place importance on incoming links and, as a result, ‘link building’ has emerged as a critical part of the optimisation process. Explained simply, 100 websites offering a link to your website collectively implies that your site is relevant and worth visiting. So start thinking creatively about where your target audience congregate online.

2. Indexing: Make sure your website is correctly indexed with the major search engines. Most search engines have an address like Google where you can input your website’s domain name for ranking.

3. Social media optimisation: If you haven’t already, you should consider setting-up profiles with major high traffic sites such as LinkedIn, Facebook, YouTube and Flickr. They consistently feature on the first page of most searches alongside company websites.

4. Digital PR: In line with the thinking behind social media optimisation, often a top ranking position in a search belongs to a reference or article on a well visited news or media site. This could be in a specific b2b sector (for example, in the food sector - Food Navigator) or Yahoo! for more general, b2c searches.

Summary: An unrelenting global news cycle, the rise in self publishing and the ‘always on’ nature of the internet means there will always be somebody, somewhere interested in what you have to offer. Having content distributed more widely, with more back links, gives browsers a better chance of finding you when they need to.

Image: iPhoneMatters

An extended version of this post originally featured on the BDB Blog in October 2010. Click to read it in its entirety.

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Five ways to improve on page SEO

Visibility is everything!

In this third part of four posts on SEO, I’m considering the best ways to improve on page search engine optimisation.

1. Keywords: Keywords are critical as they drive your messaging, content and search. It’s important that there is synergy between how your site is written and what browsers are looking for. But there’s more to it than filling your web page content with keywords. Search engines have got wise to this and downgrade sites that don’t appear to read well.

2. Meta structure: Keywords need to be built in to your meta structure – the code that sits behind the website. Why? Placing relevant and targeted keywords in the meta description and tags indicates to a search engine bot that your website is genuinely serving content in relation to the keywords in question.

3. URLs: The titles you give to each page on your website should be presented clearly and simply. They should adequately relate to the content on that page to give the search engine bots the best chance of indexing the page correctly. This refers to both the domain (for example ‘www.website.com’) and the sub pages (for example ‘www.website.com/news’).

4. Alt and h tags: Images should have a text-based alternative (alt tag), again to help the search engine bot to index and display information about the image if it doesn’t load correctly. Check that you’ve built in alternative (alt) tags for all images used throughout your website. Copy on web pages should have heading (h) tags. Again, search engine bots place importance on headings and tags as part of the overall structure of a page and the serving of relevant content. Primary and secondary headings (h1 and h2) are generally the most important.

5. Sitemaps: Sitemaps are probably the most important but often overlooked element of SEO. Sitemaps act like a table of contents for search engine bots, allowing them to index the entire site from one convenient text-based resource.

Summary: Selecting keywords used by your target audience and feeding them through the content and code of your website gives it a greater chance of ratings success.

An extended version of this post originally featured on the BDB Blog in October 2010. Click the link to view.

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Content remains king in SEO

The old maxim that ‘content is king’ largely remains the case in internet marketing terms given the colossal amount of information available. Browsers now have unparalleled and unlimited choice.

Having a relevant and engaging website is key to both successful optimisation and your business prospering. We’ve already reviewed the key elements of design for SEO. But this needs to be matched by relevant content that provides a worthwhile and quality experience for website visitors.

1. Relevant: Because website content ages quickly. It might be that your company has entered new sectors and markets or left some behind. You may have new products or services to promote, or legislative changes to share. Or there may be a requirement to communicate with other stakeholder groups such as distributors, agents and investors, as well as customers and prospects. All these opportunities give rise to the concept of ‘content in context’.

2. Accurate: As web content can sometimes come from a number of sources, it’s important that it’s accurate. This means checking it’s technically correct, with no spelling or grammatical inaccuracies while also ensuring that there’s a prevailing format and tone. Key messages and preferred vocabulary should be consistently used.

3. Engaging: To retain interest and encourage deeper involvement, website content should be ‘sticky’. Video, for example, offers a powerful way to demonstrate product features and benefits and  bringing a corporate entity to life. And with video search accounting for 50% of online search (Bruce Daisley, YouTube, speaking at SAScon, April 2010), featuring embedded video from YouTube or Vimeo on your website will improve site visibility, ranking and inbound traffic.

4. Connected: It’s important that all links within your site are checked regularly, particularly as the site grows. Updating or removing content leaves the site at risk of being littered with errors and broken links.

Summary: Delivering relevant and accurate ‘content in context’ gives you the best possible chance of attracting, engaging and retaining visitors. It is, after all, the main reason they searched for a supplier like you in the first place.

An extended version of this post originally featured on the BDB Blog in October 2010. Please visit to read in its entirety and have your say.

Image: Positiverealestateprofessionals

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