Tag Archives: Facebook

Ten social media trends for 2012

An interesting set of slides from Comscore which previews/summarises the key findings from their latest social media report. (Using SlideShare to preview downloadable paid/free content is itself an interesting example of content marketing in action that will be explored more in a future post).

It’s not a surprise to me to see data which supports claims such as

  • Social networking is the most popular online activity in the world
  • Microblogging platforms like Twitter have emerged as a disruptive new force in social networking, news and entertainment
  • Mobile devices are fuelling an addiction to social

Slides 20-26 detail how Facebook truly dominates the social scene. How the site is even winning in most individual countries and regional markets is pretty astounding too.

What trends are you expecting or hoping for in 2012?

Links worth a click #16

Some informed reading to kickstart your week. Better late than never!

First up, a beginners guide to setting goals in Google Analytics.

If you’re in the client service game, getting to know your client is critical to long term business success. Here are ten useful tips.

Are you working with your social media super influencers?

If like me you’re writing a blog, here are some tips  on building a blog that might be bought for big money in the future. 

Is Google+ credible competition for Facebook? The numbers speak for themselves.

Finally, 17 great examples of content visualisation in action (that’s infographics to the layman).

Links worth a click #14

In the week where Richard Branson got his hands on Northern Rock, and Tesco and Asda fought in the digital space (Tesco with new AR and Asda with a transactional and price comparison iPhone app), here are some of the other interesting digital marketing related things that caught me eye.

Love this from the Twitter blog. They tracked who was talking about 11.11.11 on 11 November 2011. It’s an interesting animation showing the reach of Twitter, the power of hashtags and trends and how they can go global – all in thirty seconds of animation.

If you are considering, or are already running your own Linkedin groups, you might like to know that there is now an analytics dashboard for group managers, released this week. Offers some great demographics of your members.

Another day another infographic. This one provides some quotable statistics on who is using Facebook and Twitter. Gender, age, income, location and frequency, there will be a stat in here for everyone.

It’s getting increasingly difficult to find objective search results from Google now we’re all logged in. A new tool, hidden away in the search menu called Verbatim might just be able to help you find what you want rather than what Google or your friends think you want.

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Links worth a click #13

In the week where the Greeks held the Euro to ransom, Google rolled out new Gmail  and Groupon raised $700 from its IPO, here are some of the other interesting digital marketing related things that caught me eye.

First up, Google – or rather your Facebook comments, with news that some comments will be indexed by the search giant.  Do you see this sort of development as Alarming or great for your visibility?

Next, an infographic on the differences between outbound and inbound marketing. Infographics can be brilliant in distilling down complex arguments, processes and statistics and is used well in this example looking at why blogs, videos and white papers are going to give you more credibility than cold calling ever will.

If you use email marketing as part of your communications mix, you might to think again after reading this piece about how decisions are made within 3, 5 and 7 seconds.

And finally, if you’re a creative type looking to do something different with your website or blog, consider using your smart phone as a catch all content-generation device. This blog post from Social Media Examiner shows the way with five tips to create audio and video content on your iPhone.

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Working out the value of a fan: Facebook marketing

Note RSS / email subscribers should visit the blog for the full post.

I’ve been musing on Facebook for business of late and was flicking through a slide deck on Slideshare on The Value of a Fan.

I eventually arrived upon slide 36 below, which for me is the killer slide, as it contains insight on which any self respecting Facebook marketing campaign should be based.

What is great about this data is that much of it is as relevant to B2B marketing as it is to B2C. Sure the majority are interested in transactional benefits but around 20-25% of followers are interested in content and information that aids, helps, informs or entertains.

Then slide 50 neatly summarises why Facebook (and sites like it) are becoming so important in the next communication age.

It’s not just about banging people, repeatedly over the head with broadcast messages. To be seen and acted on, you need to do more. Clever marketers are already understanding and doing this, recognising that lifetime custom can be achieved and word of mouth can have a significant impact on their business as a result.

Your content isn’t yours any more. It’s their’s. Lady GaGa knows it. Old Spice know it. Coca Cola know it. Cisco know it. Isn’t it time you engaged your audience the same way?

The full slide set is here kudos to Mat for pulling this together.

Links worth a click #12 – my digital week

In the week where Google announced an update to its Chrome browser [link], X-Factor voting in the US hit Twitter [link] and BlackBerry owner RIM braced itself for millions of lawsuits, here are some of the other more business focused digital marketing articles that caught me eye.

First up, and the one that needs your time this Friday lunchtime, is Econsultancy’s excellent 25 B2B social media case studies. B2B cases are notoriously difficult to come by, so credit to anyone who pulls them together. (You may also want to check out my previous post on Facebook cases).

New from Linkedin, are you making the most of your former classmates and colleagues? A new feature ‘Classmates’ might just help unlock a few doors.

Social media isn’t just for big business. Small businesses can embrace the power of the Internet and the connectivity of social media to punch above their weight.

Finally, one on Facebook with a great little summary of how to get your fan base crowdsourcing and working for you.

Q: What do you make of these developments and what have you been reading this week? 

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Six examples of how to use Facebook company pages for B2B marketing

I’m writing regularly over at SmartInsights. It is a great digital marketing blog with lots of collaboraters covering lots of urgent topics.

There is a real lack of good quality information online about B2B use of Facebook as the debate rages about its relevance.

Across two posts over recent weeks, I wanted to outline the emerging and evolving case for adding Facebook to your B2B marketing arsenal. And I wanted to offer some advice on the type of strategies you might adopt. In the second post which went live earlier this week, I identified a number of current B2B companies using Facebook to drive engagement and promote their business.

Q: How is Facebook working for you?