Every week (when time permits) I try and consolidate some of the more relevant marketing and technology content I stumble across here on the blog. Here is a round up of this week’s ‘must reads’.
Infographics have reached saturation point but few people actually know how to create them. Emma Cossey showed us how to create your own Twitter infographic with Visual.ly
The engaging Econsultancy blog talked about how marketers are always attracted to shiny new things, which can be a blessing and a curse, especially if you are easily distracted.
We learned this week how ruthless Apple can be in defence of its pioneering technology when Samsung’s Galaxy Tab 10.1 was barred from sale in most of Europe. Lesson: if you’re going to copy rather than innovate, you still need to be sufficiently creative.
And in other technology news, warnings have been issued about a major attack on Facebook on 5th November. My advice is to make sure your settings and information are airtight.
An interesting post on why search and email are still more important than social media as digital tools. To me, this has greater significance to B2B marketers as search remains the priority tool of choice in researching business partners and products with email the route of communication.
Serious about blogging? A series that Jeff Bullas is pulling together will give you some pointers from his incredible experience. Here’s Part One: How a Blogger can Build a Global Audience from Zero.
Finally, if you are looking to make your video’s a little more interactive, why not give Viewbix a try?
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Posted in General, Links worth a click
Tagged apple, blogging, Econsultancy, email marketing, Facebook, Jeff Bullas, links, marketing, marketing assassin, rene power, Samsung Galaxy tab, search marketing, Viewbix, visual.ly
Search is the dominant tool information hungry consumers and professional buyers use to seek out suppliers, solutions and assess costs. And within search there is a growing preference for organic listing rather than pay-per-click advertising. We’re all just a bit more sceptical of ads than we used to be. Think about it, when did you last click an advert?
Search should be a critical part of your marketing strategy. Put simply it means your website continues to sweat while your office is closed. And what a waste of money a beautiful but poorly optimised site would be.
It is getting harder not to get sucked in by the ‘we can get you on page one of Google brigade if you spend £xxxx a month’ brigade. There is a way of actually saving yourself time, effort and money in the long term. And that involves getting your website optimisation right in one single swoop.
What is true is that the Google algorithm is getting ever more sophisticated as it seeks to protect the integrity of search. But by structuring your website right and with the search engines in mind, you can improve your organic ranking fairly quickly by considering these six steps:
1. Meta data, titles and tags – this is in the coding and text based structure that search engines read to index your site. Use the same keywords, provide a meta description, use the best possible keyword rich page naming structure and assign tags to all images and headings on each and every page.
2. URL indexing – add the home page URL to all major search engine indexes, eg by going to www.google.com/addurl.
3. Incoming links – target the most important high traffic sites and post incoming links. This could be social networking and filesharing sites like Linkedin, Facebook and YouTube, but equally relevant media sites, trade association sites, supplier and customer sites.
4. Sitemap – a sitemap is critical as it acts like a directory. Ensure it sits on the home page, if not every page.
5. Regular home page content – updating content ensures that the site is viewed as current and relevant. For this reason feature the latest news and/or blog activity on the home page. This plays a massive part in achieving higher organic search listing.
6. Use of Google location tools – whether you love or hate Google, you can’t deny how powerful many of its free to use applications are in promoting your business. Go to www.google.co.uk and click Business Solutions.
Posted in B2B, B2C, Digital, Tactical
Tagged advertising, B2B, b2c, Facebook, Google, keywords, Linkedin, links, marketing, marketing assassin, pay per click, search, search engine optimisation, seo, sitemap, YouTube