Tag Archives: links

Links worth a click #11

In the week where millions of users were left without Internet and email as BlackBerry servers in Slough suffered a serious outage (read outrage) whilst Apple secured 1 million iPhone 4S pre-orders in a week in the US alone , here are some of the other interesting digital marketing related things that caught me eye.

First up, Facebook advertising with the news that Facebook ad click-through rate has increased by 18.5%, claims TBG. I’ve been waxing lyrical about Facebook [link] as an emerging and untapped b2b marketing resource of late and think that the targeted advertising opportunities might just yield a return for those early b2b adopters. Key word = targeting.

Want to see who is sharing your tweets? TweetReach might help identify your biggest fans.

And if you’re not tweeting, why not? Maybe it’s your nervous CEO. Reviewing this 28 point list might help you see the social media world from their perspective and help gather some insight to change their mind and see the benefits.

It wouldn’t be a round up without some content from the lovely inbound marketing experts at Hubspot. This week they offered some good examples in their piece outlining 9 must-haves for the perfect landing page.

Finally, a piece exploring B2B cold calling best practices together with my comment on whether such a thing even exists in modern business?  Surely there should be no such thing as a cold call these days with all the profiling information available?

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Links worth a click #10

I’m returning after an unplanned period of blog leave with some links I thought were worthy of sharing from this week’s wires. Interesting that two Amazon related stories made the cut – interesting because I don’t think Amazon make the news all that often.

First off, and following the success off their entry into the ebook market with Kindle, word that Amazon are planning a tablet priced at $250. Awesome if true, just hoping they don’t do a Samsung and mirror the iPad too much.

Google celebrated it’s arrival into adolescence this week, reaching its 13th birthday. Brand Republic pulled some of their best video ads together in a great post, most you probably won’t have seen in the UK before.

In these recession times, an increasing number of businesses are looking to the Internet to develop revenue streams. As are the self employed, employed and unemployed. Consider some of this advice from Mashable on how to use your social media skills to earn extra money.

As a blogger here and at SmartInsights, it is always nice to be able to promote a stablemate’s work. So check out these five ideas for crowdsourcing and user generated content by Danyl.

And back to Amazon. Marketing Magazine reported that their embryonic click and collect’ service might be hitting the UK soon.

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Links worth a click #9

At the end of every week, I look to pull some highlights from the huge amount of marketing and technology content I stumble across each week online. Here is a round up of this week’s ‘must reads’.

Mobile: As more people access the web through their phones, greater consideration needs to be given to the web experience on a significantly reduced screen. Here are five simple steps to getting started with mobile marketing.

Keywords and SEO: 4 helpful tools including some bespoke Hubspot tools for identifying the right keywords.

Social media ROI: A guide to measuring the results of your social media strategy [Infographic]

Engagement: Hubspot has conducted research that suggest engaging in conversation doesn’t grow your reach which is at odds with widely held beliefs [Infographic]

Last week I posted part one of a series on blogging from expert Jeff Bullas, How a Blogger can Build a Global Audience from Zero. Here’s part two: Marketing & Momentum

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Links worth a click #8

Every week (when time permits) I try and consolidate some of the more relevant marketing and technology content I stumble across here on the blog. Here is a round up of this week’s ‘must reads’.

Infographics have reached saturation point but few people actually know how to create them. Emma Cossey showed us how to create your own Twitter infographic with Visual.ly

The engaging Econsultancy blog talked about how marketers are always attracted to shiny new things, which can be a blessing and a curse, especially if you are easily distracted.

We learned this week how ruthless Apple can be in defence of its pioneering technology when Samsung’s Galaxy Tab 10.1 was barred from sale in most of Europe. Lesson: if you’re going to copy rather than innovate, you still need to be sufficiently creative.

And in other technology news, warnings have been issued about a major attack on Facebook on 5th November.  My advice is to make sure your settings and information are airtight.

An interesting post on why search and email are still more important than social media as digital tools. To me, this has greater significance to B2B marketers as search remains the priority tool of choice in researching business partners and products with email the route of communication.

Serious about blogging? A series that Jeff Bullas is pulling together will give you some pointers from his incredible experience. Here’s Part One: How a Blogger can Build a Global Audience from Zero.

Finally, if you are looking to make your video’s a little more interactive, why not give Viewbix a try?

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Links worth a click #7

Some digital titbits to start your week with.

GOOGLEWant to know more about the almighty battle going on between Google and Facebook right now and need an explanation of the key battlefields? Check out this must read piece on Google’s strategy to dominate on six fronts including search, mobile, browsing, local, social and technology.

B2B SOCIAL MEDIA: Interesting piece on locating and engaging with your connections online 5 Ways to Find Your B2B Company’s Online Fans

FOCUS ON BLOGGING: Three posts dedicated to the channel of blogging. First an interesting piece on 21 common blogging mistakes and how to fix them. Next some great advice on using a blog as a viral online publishing hub, and finally a useful piece on the biggest benefits of a company blog.

Image: Ark Wildlife

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Links worth a click #1

Links worth a click we 27 May, 2011.

It was an interesting week in digital. Here is my pick of the top stories.

GOOGLE WALLET heralded a new age of cashless transaction. Here is the Guardian’s take on it  and something from Google on how it works.

Staying with GOOGLE but going retro, here is a great guide from Mashable on getting started with Google Analytics.

For CONTENT MARKETERS trying to make some money, Seth Godin’s excellent new publishing initiative Project Domino put out a blog post which discussed the paradox of the paid PDF ebook.

FACEBOOK specific retail pages, or F-commerce, are on the rise. Here is an interesting Econsultancy review of the new Lyle & Scott Facebook
clothing store
.

Brand Republic reported this week that brands have been ‘liked’ by 150m Facebook users per day.

There was a big TWITTER development this week which meant that for the first time people can see what you see. It’s going to show up all those guilty pleasures you follow and some you might not want people to know about!

Finally, Lamborghini are considering a new ‘everyday model’ so you should start saving now!

Image: Gearlive.com

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4 ways to drive web traffic with SEO

This fourth and final part of my SEO series considers how to drive traffic to the website ‘off the page’. This involves getting links to your website on as many other websites as possible, the ethical way!

1. Link building: Search engines place importance on incoming links and, as a result, ‘link building’ has emerged as a critical part of the optimisation process. Explained simply, 100 websites offering a link to your website collectively implies that your site is relevant and worth visiting. So start thinking creatively about where your target audience congregate online.

2. Indexing: Make sure your website is correctly indexed with the major search engines. Most search engines have an address like Google where you can input your website’s domain name for ranking.

3. Social media optimisation: If you haven’t already, you should consider setting-up profiles with major high traffic sites such as LinkedIn, Facebook, YouTube and Flickr. They consistently feature on the first page of most searches alongside company websites.

4. Digital PR: In line with the thinking behind social media optimisation, often a top ranking position in a search belongs to a reference or article on a well visited news or media site. This could be in a specific b2b sector (for example, in the food sector - Food Navigator) or Yahoo! for more general, b2c searches.

Summary: An unrelenting global news cycle, the rise in self publishing and the ‘always on’ nature of the internet means there will always be somebody, somewhere interested in what you have to offer. Having content distributed more widely, with more back links, gives browsers a better chance of finding you when they need to.

Image: iPhoneMatters

An extended version of this post originally featured on the BDB Blog in October 2010. Click to read it in its entirety.

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Searching for the SEO pot of gold

In a recent B2B Marketing magazine article (Feb 2011, Best Practice) SEO experts in the b2b marketing sector mused on the forthcoming changes in this space. Here I lay out the essence of what they said and discuss why I agree and disagree with some of it.

Mobile, undeniably, is the growth area. Smart phone use in particular (which asa device is slated to outstrip the computer in providing Internet access by 2013), is growing at phenomenal rates. Companies need to reconcile the importance of search to business customers in tandem with understanding how search is conducted differently ‘on the go’.

Google Instant Preview, was slated as the biggest change in search, completing search strings when browsers entered terms. I’m not sure. Doesn’t this take more time and need more clicks, just like when predicative texting was first introduced?

The main point about Social Search focused on how the recent tie up between Facebook and Bing could mean more search activity takes place within Facebook meaning more people stay within the site longer. Though important, social media optimisation is more than just Facebook based.

Sitemaps are undeniably crucial in directing visitors to relevant web content, and their role is growing as more rich content is used by website owners. And having greater visibility over incoming and outgoing social media links will make them more relevant.

New generic top level domains like .eco .sport and .music are going to fuel a goldrush scramble by existing domain registrants to secure the new variants that might impact on their business. Whether they will become mainstream remains to be seen.

Local focus will continue to grow in 2011 as the various geolocation services incorporate offers, benefits and other time sensitive and loyalty affirming promotions. Google already returns local searches, integrating mapping functionality. Ensuring your business is correctly indexed with Google Places, Yell, FreeIndex and other online directories is key to this, but often overlooked.

But without giving marketers to0 much to think about, I’d also add the following to the mix as critical in 2011.

Long tail search involving the use of longer, more specific phrases rather than overused, but increasingly generic single word terms garner more targeted results. Each of the main search engines has a keyword tool which can be used to inform your SEO efforts. Use them. And check them regularly.

Links are still strong currency, and it is an important strategy to build a credible bank of incoming links from related and high traffic sites to boost your own visibility and overall search rank. Linked to social media, it makes sense, in this respect to create profiles with back links to your website to support this.

Integration remains central to any and all marketing effort. Only when all your marketing activities are joined up, pointing in the same direction, formed around the same messages and using a consistent vocabulary can truly effective SEO have the right conditions in which to thrive. Remember that the visitor who has arrived at your site through search has probably been influenced by advertising, direct marketing, email, a trade show, editorial, a forum posting or other reference elsewhere online OR offline.

Interestingly, the article also made no mention of multi language SEO and regional domain hosting, presumably because no b2b companies operate abroad…but that is a point for another day!

Top Tweets of the Week (we 14 Jan 2011)

There have been some really interesting links to great content shared on Twitter this week. Here are my top picks.

MONDAY: Ten ways to deal with bad publicity http://ow.ly/3AQmo A shortlist from the Management Today website offering a short and specific 10 point plan to avoiding a BP style PR catastrophe.

TUESDAY:  Why Location Is About More than the Check-In http://bit.ly/ikApgV A great piece from Twitter handler @eMarketer explaining the growing business benefits to using services like Foursquare, Gowalla and Facebook Places and others to promote your business.

TUESDAY:  How to Generate Inbound Leads with No Editorial Department http://t.co/dHk7cgr via the ever-readable @HubSpot. A great piece of collective thinking, contribution and collaboration.

WEDNESDAY: 13 Must-Watch Marketing TED Presentations http://t.co/1nC3J06 via @HubSpot. As simple as it suggests, make up a cafetiere and plug in to illuminating presentations from business leaders including Seth Godin, Malcolm Gladwell, Chris Anderson and Rory Sutherland.

WEDNESDAY: The 10 Best Corporate Blogs in the World http://bit.ly/fObyhZvia Twitter handler @markwschaefer. Some great case studies and clear thinking on how to tickle a difficult but important element of your company’s marketing activity!

THURSDAY: Liked Viral Marketing Tips for B2B Success http://ow.ly/3Df58 via @B2Bbloggers. As it says on the tin, some great advice on getting your content taken up by target audiences.

FRIDAY: An excellent A-Z guide to Enhancing your Linkedin Experience http://bit.ly/ieqSoC via @smexaminer. If you use Linkedin solely as an online CV you’re really missing out. Take a look at this expansive guide to getting the most out of this evolving platform.

Supercharge your SEO

Search is the dominant tool information hungry consumers and professional buyers use to seek out suppliers, solutions and assess costs. And within search there is a growing preference for organic listing rather than pay-per-click advertising. We’re all just a bit more sceptical of ads than we used to be. Think about it, when did you last click an advert?

Search should be a critical part of your marketing strategy. Put simply it means your website continues to sweat while your office is closed. And what a waste of money a beautiful but poorly optimised site would be.

It is getting harder not to get sucked in by the ‘we can get you on page one of Google brigade if you spend £xxxx a month’ brigade. There is a way of actually saving yourself time, effort and money in the long term. And that involves getting your website optimisation right in one single swoop.

What is true is that the Google algorithm is getting ever more sophisticated as it seeks to protect the integrity of search. But by structuring your website right and with the search engines in mind, you can improve your organic ranking fairly quickly by considering these six steps:

1. Meta data, titles and tags – this is in the coding and text based structure that search engines read to index your site. Use the same keywords, provide a meta description, use the best possible keyword rich page naming structure and assign tags to all images and headings on each and every page.

2. URL indexing – add the home page URL to all major search engine indexes, eg by going to www.google.com/addurl.

3. Incoming links – target the most important high traffic sites and post incoming links. This could be social networking and filesharing sites like Linkedin, Facebook and YouTube, but equally relevant media sites, trade association sites, supplier and customer sites.

4. Sitemap – a sitemap is critical as it acts like a directory. Ensure it sits on the home page, if not every page.

5. Regular home page content – updating content ensures that the site is viewed as current and relevant. For this reason feature the latest news and/or blog activity on the home page. This plays a massive part in achieving higher organic search listing.

6. Use of Google location tools – whether you love or hate Google, you can’t deny how powerful many of its free to use applications are in promoting your business. Go to www.google.co.uk and click Business Solutions.