Tag Archives: social media

Packaging your story: Social media for b2bs

Espresso do a great job of using Slideshare and have a real knack in producing slides that can be effortlessly clicked through but that leave long in the memory. Packed full of ideas, tips and examples, here’s a great deck giving a useful overview to social media for the uninitiated which can be skimmed in minutes or talked at for an hour.

If you know someone who needs an overview – a boss, manager or team member – do the decent thing and pass it along. Only when good ideas go viral do they have a chance of taking off.

 

RSS/email subscribers may need to visit the blog to see the slides.

Business blogging – my latest for Smart Insights

My latest effort for the influential UK digital marketing blog, Smart Insights is my third post in a series on business blogging. This piece concentrates on ways to ‘seed’ your blog posts once they have been written and published – so they are seen by as many people as possible.

 

The highlights include:-

1. Promoting it on your own website.

2. Using blog indexes.

3. Using email.

4. Using Twitter.

5. Using Linkedin.

6. Using Facebook.

7. Using bookmarks.

8. Using other content formats.

Visit the blog post to read more and also click on my name to read my previous business marketing posts on topics including social media for business, email marketing, using video in B2B and two posts on Facebook, one on how to use Facebook for business and one with lots of relevant Facebook business case studies showing best practice.

Ten social media trends for 2012

An interesting set of slides from Comscore which previews/summarises the key findings from their latest social media report. (Using SlideShare to preview downloadable paid/free content is itself an interesting example of content marketing in action that will be explored more in a future post).

It’s not a surprise to me to see data which supports claims such as

  • Social networking is the most popular online activity in the world
  • Microblogging platforms like Twitter have emerged as a disruptive new force in social networking, news and entertainment
  • Mobile devices are fuelling an addiction to social

Slides 20-26 detail how Facebook truly dominates the social scene. How the site is even winning in most individual countries and regional markets is pretty astounding too.

What trends are you expecting or hoping for in 2012?

Links worth a click #17

Some informed viewing for you this week.

First up, Coca Cola’s approach to social media in video form. Sure it’s big budget, but there are smart lessons in here. Love how they’ve used the word liquid which is a creative way of linking their strategy to their products. How could you do something similar?

Second, a video showing how Google search continues to evolve to the personal needs of the user.

Finally, the latest user data from Linkedin (for January 2012) shows how the platform continues to add users around the world. Some interesting intelligence for presentations.

 

8 key issues to review to ensure your business blog supports company goals

My latest effort for the influential UK digital marketing blog, Smart Insights went live today. In it, I offer eight ways to ensure your blog does all it can to achieve company goals, including

1. Staying on topic.

2. The importance of keywords.

3. Being helpful.

4. Ensuring ‘stickiness’.

5. Following a formula.

6. Talking in multiple voices.

7.  The importance of good design.

8. Lead nurturing.

It’s the second in a series on business blogging. Click on experts and my name to read my previous B2B marketing related posts on social media for businessemail marketing, using video in B2B and two posts on Facebook, one on how to use Facebook for business and one with lots of relevant Facebook business case studies showing best practice.

Hope you find it useful.

Things that happen every 60 seconds online

Business Insider published this fantastic infographic detailing some of the amazing things that happen every 60 seconds online. I can’t vouch for the statistics but if you haven’t yet realised that your business can benefit from embracing the web, hopefully this does the trick.

 

Links worth a click #16

Some informed reading to kickstart your week. Better late than never!

First up, a beginners guide to setting goals in Google Analytics.

If you’re in the client service game, getting to know your client is critical to long term business success. Here are ten useful tips.

Are you working with your social media super influencers?

If like me you’re writing a blog, here are some tips  on building a blog that might be bought for big money in the future. 

Is Google+ credible competition for Facebook? The numbers speak for themselves.

Finally, 17 great examples of content visualisation in action (that’s infographics to the layman).