B2B marketing – undervalued again!

unfairAs a b2b marketer, just imagine the rage I felt when I saw these two roles advertised side-by-side this week. Reinforces all those nasty stereotypes we’ve all been working hard to break down over recent years.

Product Manager – B2B Online, E-Commerce, Website £40K

Town/Region: Manchester Salary: £35k – £40k pa + Bonus, P Contract: Permanent My internationally renowned client is currently looking to put in place an experienced B2B Online/E-commerce/Website Product Manager. Based from their prestigious Manchester HQ’s you will ideally have solid experience in… delivering Web based projects through your m marketing background. Excellent client focused skills are required along with presentation 06/27/2009 in Jobsite

Senior Product Manager – B2C Online, E-Commerce, Website £65K Town/Region: Manchester Salary: £55k – £65k pa + Bonus, P Contract: Permanent My internationally renowned client is currently looking to put in place an experienced B2C Online/E-commerce/Website Product Manager Based from their prestigious Manchester HQ’s you will ideally have solid experience in… delivering Web based projects through your m marketing background. Excellent client focused skills are required along with presentation 06/27/2009 in Jobsite

Very bad form, especially when you consider some of the biggest companies in the world like Google, Virgin Atlantic and Sony market to b2b audiences.

B2b marketers and agencies: Value what you do. It’s specialist. If you undervalue it, everyone else will too.

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