Lets cut to the chase. You don’t need a big budget to market your business successfully and effectively.
Start with a remarkable (read Godin’s Purple Cow), differentiated product/service that takes a customer’s pain away, and a clear strategy on how to promote the benefit. Mix in some and time and resource and simmer gently.
The Internet and emerging technologies have given you unparalelled scope and tools to cost effectively and efficiently showcase yourself. If things don’t work, you can change them, quickly.
Google, MSN and Yahoo all have an array of search tools; free use open source software, promote via groups on Linkedin, Twitter and Facebook. Write a blog, write a white paper, set up a forum. Host webinars, seminars. Work with trade associations, suppliers and co-partners and reciprocate with links and offers.
Are you in for a penny or in for a pound?