A number of advertising agencies profess to base their messaging on an undeniable truth. The reality is that everything is spun to suit a promotional purpose.
It’s an old film but the sentiment behind Crazy People is still relevant today. Dudley Moore is put in a mental institute because he starts telling the truth about brands and ends up setting up an agency whilst he’s in there. Here is their pitch for Sony. Much to admire! http://www.youtube.com/watch?v=2fIIqFpZdy0