Staying on brand

dairy-milkI was compelled to back track through the ads to watch the new Dairy Milk ad on Sky+ this weekend.

 You start to have expectations of brands and having spent years and millions of pounds on swanky ad design and air time with quirky ads containing character and inspired soundtrack selection, I expected a lot from this.

Gorilla, Eyebrows and Trucks – all available on YouTube – developed the brand in the eyes of the consumer with a distinct brand style.

Now, I’m a marketer and I wrote a week ago about embracing change, but I also firmly believe in holding true to your values and maintaining consistency. I think this ad falls flat on a creative, and ultimately, business level.

 Watch and let me know what you think.


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