New Year, Same Old Approach?

Everyone makes resolutions at this time of year. We wait until January because that’s what we’re conditioned to do. Lofty promises to do things different, better, cheaper, quicker. Waiting for tomorrow, when tomorrow never actually comes.

What about today? Today is here, today is now. Today is live. What if you made one resolution today to change, improve or do something different from the way you’ve always done it or the way things have always been.

What if today you offered your prized customers a refund or rebate based on last year’s business or this year’s? Or rewarded prompt payment? Why don’t you announce a recession busting price freeze, or offer something new or free as a value add? Why not create a recommend a friend CRM programme so your best and most trusted customers do some of your hard work for you? Commit to writing a blog or a regular customer newsletter.

Embrace the digital environment and ensure your business is represented on platforms like Linkedin, Twitter and FaceBook if relevant. Create a ‘wiki’ or share content

A better approach in what is going to be a very difficult year, must surely to be constantly change, try, experiment and not just wait for tomorrow.

So, what’s your approach to the new year?

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3 responses to “New Year, Same Old Approach?

  1. Pingback: Tweets that mention New Year, Same Old Approach? « The Marketing Assassin -- Topsy.com

  2. Great Article. I hope you don’t mind me posting here. I love your site, I’m looking forward to your next piece

  3. Hello there – just a brief note to say thanks for this article. Very great.

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