Companies win and lose business from each other every day. Clients switch agencies regularly.
Sometimes borne from the need to systematically review performance, reduce cost, drive efficiency; sometimes because they are new in the role or the company and want to make their mark; sometimes they are seduced plain and simple by a shiny new idea, dazzling new method or a charming agency business developer.
Fact is we’re all trying to be the one that is noticed, the one that is not replaced. But the old maxim ‘you’re only as good as your last job’ holds true. The new economy means you are dispensable.
Everyone is a solution for someone. But was your last job your best job…? If not, and you’re living on past victories, beware, they could be your last.