Reputations – destroyed in 140 characters

I’m a big advocate of social networking, but use of such sites and platforms does come with numerous caveats. We’ve had US senators giving up their position and risking their security on trips to see the troops, surgeons tweeting during surgery, journalists and PROs going head to head and lots of businesses being affected by enraged customers and unchecked employees.

Here’s a ten point plan to keeping your reputation in place when using social media:

  1. Be interesting.
  2. Talk about your passion.
  3. Steer clear of topics and content you wouldn’t want to see on the office notice board.
  4. Steer clear of topics and content you wouldn’t want to see on the dining room table at home.
  5. Don’t get into arguments or openly criticize.
  6. Share stuff you like and/or respect.
  7. On a functional level, spell things correctly…
  8. …and ensure your links work.
  9. Remember your tweets are irreversible
  10. They can be seen by millions in seconds.
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