This blog is one year old next week. I’ve written a number of pieces on The Marketing Assassin blog about blogging, how to get going, how to keep going, (creating an editorial calendar to avoid writer’s block) and how to distribute your content to enable it to fulfil its broadcast potential. But given this is the first post in a couple of weeks, I should probably return to those earlier posts and review my approach – It’s a numbers game and Blogging in hindsight.
I think The Marketing Assassin blog has served some very important purposes for me and the people that generously give their time to reading it, sharing it and commenting on it.
The blog itself is going to undergo some major transformation over the coming weeks and months – not least as it moves from WordPress.com to fully designed and interactive WordPress.org status. This will allow greater design, content and functionality to be added which will give readers and visitors a hopefully more stimulating experience. By openly stating this, I know have to make it happen (there is another useful lesson in there somewhere!)
But an important part of a good blogging strategy has been missing and I’ve started putting that right today. It sits at the heart of building a credible online profile and it is something that I’ve been meaning to do for a while.
I take a lot of newsfeeds and subscribe to a number of interesting blogs retweeting and sharing a good number of them on a daily basis. What I rarely do is comment on them or add them to my Blogroll on my own home page. I am empowered to continue on when someone takes the time to comment on one of my blog articles so I figure it makes sense to reciprocate when I read something that stirs me likewise, whether it is in a positive or negative (but always constructive) way.
It’s a hard thing to keep going with something like a blog whatever the subject and whatever your passion for it, especially in addition to looking after a number of demanding clients and a busy domestic life. But you can expect to see a lot more in terms of recommendations, links to blogs from other inspiring commentators and more engaging and thought provoking content in coming months.
For now, hit the home page and scroll down, you should now see some links to some of the blogs that often stimulate me and give me food for thought.
Image: University College of Dublin