Blog Gold 2010: Propagating your personal brand

Last November, I told you that you’re an expert in what you do.

To support your outward promotion of your expert status and the value you can add, you might have a profile on MySpace or Facebook. You’ve realised it is important joining the debate on Linkedin, using it as a way of building your credibility and reach.

You post the occasional blog, answer a question and contribute to some industry facing groups. It’s a little time consuming but in giving back and helping others, it positions you as a worthwhile and credible contact.

You may be using a Twitter account to raise your profile and to post links to content – whether its either your own, or stories and posts that you might want to be associated with.

If you’re more switched on, you might have some content lodged on sites like YouTube, Vimeo or Slideshare. They are great for posting video snippets, photo slideshows, animations and presentations.

But, are these rich and powerful sources cited on your business card? Are they in your email footer? If not, you’re missing at least two golden opportunities to propagate your brand and expertise.

Don’t settle for guidelines dictated to you by the corporate design police in your company. Extol the virtues and importance of these things to senior management and encourage their use.

Promoting your use of these technologies demonstrates your understanding, shows you are forward thinking as an individual, as well as a business, and that you are prepared to engage and enter into a discussion with your customers.

Original posted 20 Nov 2009. Image courtesy of Elaine Fogel’s blog.

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