The BBC recently reported that over 39 million people in the UK now regularly use the Internet. That equates to around 60% of the population. Of the additional 2 million users added in the last twelve months, half are over 50 years old.
Think about that for a minute. It’s spectacular. Most of these people use the Internet to search. To find information. Wouldn’t it be amazing if there was some way of communicating with them, engaging with them, harnessing their opinion and input into design and being in the front of their mind when they need what we provide?
There is. It’s called marketing. For years, marketing has been treated contemptuously as a cost rather than an investment in business. Companies that have splashed the cash and media titles that have ridden the wave have up till now convinced most businesses not to market. Sales Directors have been revered whilst Marketing Directors have been reviled.
But there has been a sea change. Marketing is getting a better name. Sure, there is still an element of spin and seduction involved. But to be seduced, a prospect needs to play along. They need to be interested. They need to have a problem or a headache that needs to be solved. They looking to be engaged with rather than being sold to.
What does this tell us? If you are solving problems, treating headaches and fulfilling needs, 39 million UK users are telling you that the Internet is the place to be. So, are you here?
Image credit Surfing Computers