I’ve already provided a number of series including Marketing Principles, B2B Marketing Principles (apologies for the order!), and a wealth of articles and comment on the very latest marketing techniques and the biggest, best and worst marketing case studies making the news.
Moving forward, the blog will migrate to WordPress.org, be redesigned, have its own specific URL and much needed additional functionality. Content wise, I’m looking at distilling my thoughts on the following over the next four months:
– Completing the neglected Marketing Metrics series by discussing trade shows, blogs, email marketing, Twitter, Linkedin and Facebook, brand management and financial ROI
– Publishing a ten point Marketing Principles for SMEs – a tactical approach to marketing cost effectively using websites, brochurewear, SEO, PPC, database and email marketing, advertising, PR and networking
– Blogging for business guides
– A ten point series on working with agencies
There will be links to new content on You Tube and SlideShare too.
So if you’re interested in measurement of your tactical campaigns, are looking for inexpensive ways to create and implement a marketing plan, are interested in blogging and content marketing or are considering sourcing and selecting an agency for 2011, sign up to the free email / RSS subscription at the top right of the home page so you don’t miss a thing.
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