Is your marketing guesswork?

Hmmm. If your marketing isn’t grounded in research, insight and based on measurable objectives, this could be the perception that your peers, management, business partners and, worst of all, customers will have about you.

I believe that for every marketer with poor judgement, and a huge mouth saying good things, there are three marketers with good judgement and huge things to say. Which one are you? Which one do you want to be?

Just think about it: the loudest guy in the room is rarely the most respected.

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