The IDM/DMA 2010 conference: Reviewed

Just before I ‘went dark’ I attended the DMA/IDM conference in Manchester on 13th October. I’d not been involved with either body before, but the pull of meeting the venerable Dave Chaffey in person, and, as an integrated marketer, getting a greater appreciation for the digital challenges affecting the direct marketing fraternity, both proved too much to resist.

I wrote a summary of the main presentations and provided links to the published content on The BDB blog and encourage you to stop by if you too are interested in getting the best from digital in your marketing. Dave’s opening address, which summarised the latest trends in digital marketing, are worth a couple of clicks alone.

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