Disruptive innovation

A thoughtful piece penned by @James Trezona on the Management Today website calls for businesses to tear up the rule book and accept that the new economy and new technologies demand a new way of working and a different approach to innovation.

Trezona contends that rather than risking organisational anarchy, disruptive thinking calls for a root and branch review of systems and processes and accepted thinking, in order to breakthrough and come up with something novel. Often this can lead to more creative, more efficient and more effective solutions.

Check out the post at Management Today and have your say.

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One response to “Disruptive innovation

  1. Pingback: Taking the reins off your star performers | The Marketing Assassin

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