Best b2b social media tools: Slideshare

Slideshare is one of my top b2b social media tools because it has a vast 25 million strong community which views and shares 75 million presentations, PDFs and other documents every month. Slideshare as a social media tool is significant because the content is easily shared to a multitude of platforms with simple embedding code and is relatively quick and easy to use.

Slideshare provides an outlet for material that is probably sat gathering dust somewhere in your organization. Perhaps most importantly, Slideshare was added to Linkedin profiles early in 2010 meaning all your contacts can now view your material together with anything you recommend. This opens up your content to a potential audience of millions. Which means a business profile on Slideshare can also have a dramatic effect on search engine optimisation.

Why?

It really is more a case of why not when it comes to Slideshare. Think about all the material that exists within your business in Word, PDF or PowerPoint format that could be made to work harder for you online? Can hosting information about your company online aid prospect self-selection and provide warm leads?

The only challenge with Slideshare has traditionally been the need for material to be able to work on its own, without human presentation. But the recent launch of the SlideCasting function – where pre-recorded audio can be quickly added to slides – has removed this concern. Click  on the image to see it in action.

Remember the numbers: 25 million users and rising. 75 million views a month. It is now a free addition to Linkedin profiles – potentially accessing another 65 million people. Slideshare is a very high traffic, active site.

How to get started?

Simply create an account and upload a PowerPoint. A short one about your business, what you do, your key people and what drives them, your values, the three problems you solve – whatever it is, keep it simple. Remember it has to work on its own. It has to be short and snappy. Keep the copy to a minimum and use some high impact titles and images. Use keywords and quotes to deliver your messages.

Once it is uploaded, promote the fact it is available through other social media tools like Linkedin status updates and groups, Twitter, Facebook, email your customer base, add the Slideshare button to your email footer and the URL to your business cards. Direct your prospects to these presentations rather than sending them documents by email, or worse by post. It shows that you are forward thinking and embracing new technology.

Examples

Here is Espresso’s thought provoking agency credentials presentation.

Here is Velocity’s B2B Content Marketing Workbook presentation.

Summary

Everyone writes presentations and every company has a ‘standard’ credentials presentation. Put it online with Slideshare, promote it, and see where it takes you.

What do you think?

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3 responses to “Best b2b social media tools: Slideshare

  1. I’ve connected Slideshare to my personal LI and FB accounts. Is there a way to add it to company pages on either site?

    • Hi Sue,

      For Linkedin, go to your company page and you should see the new beta tabs. You’ll see a new ‘Products and Services’ tab. This gives you the opportunity to promote company products and services for the first time on Linkedin, within this you can add URLS so I’d recommend you add links here. I think the same process applies on Facebook business pages but I have to admit to being less sure right now. Hope this helps.

      Rene

  2. Pingback: Why content marketing starts with your ‘sign up button’ | The Marketing Assassin

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