Tinker. Tailor. Expert. Guru.

Consultant, specialist, pundit, commentator, critic, connoisseur, authority, counsel, mentor – the list goes on and on. The list of self awarded titles that we sometimes apply to ourselves to give what we do credibility and meaning.

Yet these titles can often have the opposite and turn off potential customers.

Think about it. When was the last time you took a self titled consultant or guru really seriously.

There is a real backlash to this right now in the marketing sector and especially in the social media sector. How can anyone truly claim to be an expert when the landscape is changing and with dozens of new ideas emerging around the world daily?

Better to let your work, your testimonials, and therein, your reputation speak for itself. People buy experience, credibility and assurance – not gimmicky monikers. In time, based on sustained, committed delivery, they will decide if you deserve to be a called a guru.

Image courtesy of Shannon Burns


2 responses to “Tinker. Tailor. Expert. Guru.

  1. I absolutely agree.

    There is a guy called Brian Solis in the US who styles himself as “globally recognized as one of the most prominent thought leaders and published authors in new media”.

    Personally I can’t read any of his posts without thinking what a stuck-up wannabe he is.

    Yet, many people gullibly believe it.

    By the way – the chief technical person at LeadFormix is an Indian whose first name is Guru. Apt, or what?

  2. Pingback: Thought for the day: Experts | The Marketing Assassin

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