Consequently, and deliberately, I’ve used Twitter, Linkedin status and group discussions, Ecademy and other publication sites like Yahoo!’s Contributer Network (formerly Associated Content) to publish links and teasers to drive traffic and interest.
It has worked well, but seems to have levelled with around 200-300 visits to the site a day, another 200 or so on other sites, 100 or so email registrants and an indefinable number of readers using RSS / reader feeds.
To supplement this, and to raise profile, I periodically posted relevant responses on blogs of interest (I follow lots through Google Reader) and sometimes strategically on blogs with significantly more traffic than mine. This seems to be paying dividends as when I happened to look at the statistics on one of my better performing blog posts this week, I found the following:
There seems to be three distinct factors at play here.
1/ The author’s seeding strategy is key, and forms the basis of successful content marketing. Placing content in selected places where you know your targets ‘graze’ encourages take up and sharing.
2/ I didn’t place most of the links showing above, which suggests someone else did.
3/ Reading, commenting on, reaching out to and sharing other blogs has a positive effect on delivering traffic back to your own blog. Why? Because when you log in to add your comment you can insert your blog URL which when the comment goes live sits as a hyperlink on your name.
Therefore, posting insightful comments intrigues readers who then might click through to see what else you are saying.
I then looked at what was being read.
The fascinating thing is it isn’t always the blog post of the day. I put this down to the ‘recently posted’ and ‘most read’ lists on the home page. If you haven’t activated these tabs, add them today!
So, even once you’ve selected a topic, got going and kept it regular, is not enough. You should promote and link to previous posts, seed and interact with better visited sites to drive real take up and traffic.
A take away action: Pick the ten most important news, portal and blog sites related to your business and start reading, tweeting and most importantly commenting and see where it takes you.
Image: Revegetation Services