Five ways to think more creatively about your marketing

Whether you are in the creative business, have a team to motivate or customers to provide creative solutions for, thinking creatively is essential.

But a longer than usual holiday period, coupled with short days, miserable weather and clients and customers slow to get off the mark can all contribute to quickly  stagnating creative thinking.

In the constantly switched on world, how can we create time and space for ourselves to think creatively about the challenges we face and break the cycle of thinking inside the box?

Here are five techniques that I use, maybe they will be useful to you.

1. Upset your daily / weekly routine: Once a week take a different route, look out the window. Take the train or bus rather than the car. If you can, walk. Look at the billboards, bus stops and read the local free paper. The objective is to come off ‘autopilot’ and take in the creative stimulus around you.

2. Use your time more efficiently: Take your lunch hour and use it productively. Set up a Google Reader account, sign up for some blogs and news feeds related to your sector, your speciality and your interests. Or join some Linkedin groups and join the discussions. Or scan content on YouTube or Slideshare. The point of these activities are to open yourself up to available free content and influence.

3. Read something new: Is there anything you don’t understand or want to understand in more detail? Learning stimulates the grey matter and can be powerful in equipping you with greater capacity to think more creatively in the future. Hit the Amazon bestseller list – it doesn’t have to be a business or self help book, but they might be a good start. The reason to consider this is to learn from others.

4. Handle meetings differently: Creative brainstorms can actually inhibit creative thinking. Why? Dull, uninspiring boardrooms are not generally conducive to free flowing ideas, time pressures are usually set, and the loudest or most senior people in the room usually dominate the discussion. Break these conventions be setting an agenda, dishing out the brief in advance, relocating the meeting to a coffee shop, park, museum, the client’s offices and encouraging the involvement of all not the will of the chairperson. The reason for going to these lengths is to achieve creative ‘breakthrough’.

5. Look at brands you like and learn from them: Who is to say that b2b packaging companies, food service or building product manufacturers can’t learn from high profile b2b, b2c or fmtg brands? That professional services businesses can’t learn from coffee chains? What do the brands you trust do well? How do they treat you, how do they communicate, how do they encourage you to engage further and deeper?

Which ever way you view it, creativity is a key differentiator, and the ability to quickly and decisively tackle complicated communications challenges demands creative thinking.

What do you think?

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2 responses to “Five ways to think more creatively about your marketing

  1. I will add another. One you and I, Rene, are already doing. Write a blog every day.

    It focuses your mind on a part of your business, from a client perspective. It forces you to create an “elevator pitch” for that part of your work, which really encapsulates what you have to offer in that area. Especially if you have to get it down to Twitter length.

    Last but not least, it makes you think about your company from a customer’s point of view.

  2. Pingback: Taking the reins off your star performers | The Marketing Assassin

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