Has Honda just created app-vertising?

The big consumer brands continue to innovate in the digital arena. Honda this week launched its latest campaign for the Jazz called ‘This Unpredictable Life’ –  a spectacular one minute animated advert which claims to combine App interactivity.

Here’s the ad:

Here’s how the app side of it works:

Kind of mind-blowing. Probably not applicable or affordable to most brands, but it has viral legs, is creative and stands out from the pack.

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