I thought I’d share the slides from my presentation to second year marketing students at the University of Derby this morning, which I think help frame the discussion of which tools and strategies work best for businesses wanting to take advantage of these emerging platforms.
There are some great consumer and business-to-business case studies cited and a useful Dummies Guide ‘List of Ten’ things to consider when creating a social media programme for your company, brand, product or service.
I think this lecture (my first) was warmly received by the group and hope it is by you too. As ever, feedback welcome either here on directly on the Slideshare page. Thanks.