Let me elaborate.
Blog and article response is an increasingly valid strategy to drive traffic to your own Internet pages. The best approach often lies in targeting a small number of high traffic sites that write regularly about the industry you are operating in. Popular sites post multiple times a day on a number of related subjects.
Often, if you log in or have a comment account with WordPress, Disqus or an OpenID your name will be hyperlinked giving you an important back link.
I think this is a valid strategy when done well and when a comment adds value to an article. Increasingly though, I’m seeing inane short responses which do nothing to benefit the article or the reader. They are self serving. If you do this, by and large you’ll be outed over time.
The other area of concern, is of course Twitter. Or should I say Linkedin. There is a growing number who have synchronised their expansive number of Twitter updates through to their Linkedin account. Have they never studied the importance of segmentation and targeting?
If I follow you on Twitter and I like your tweet, thanks, I’ll use it. Maybe I’ll retweet it. Occasionally it will spur me on to write a blog about it where you’ll get some credit and a back link.
I’m increasingly thinking that Twitter integration with Linkedin needs to be reduced. There are a growing number of creeping bores who think everyone they are connected to on Linkedin needs to see all their tweets so they send them there too. For me the net effect is that, of 350+ contacts I see the same 20 or so, every time I check into my Linkedin account. And sadly, often it isn’t terribly highbrow stuff – lunch, foursquare status, what they’re reading and so on.
Most of the people I’m connected to are marketers, but are they practising good marketing, targeted and segmented communication? I’m not so sure.
And I wonder what their managers, clients or customers make of it. Taking over someone’s stream isn’t the best way to engage them in my eyes.