Top content from SXSW 2011

Flicking through the uploads on Slideshare, it’s clear the assembled throng in Texas are getting through a lot over the last few days.

For those who might not be familiar, South by SouthWest is a creative showcase that until recently was better known the arts – film and music. More recently the technology and digital marketing crowd have come together and formed an interesting stream at the event. From pop up iPad stores to interviews with heavyweight marketing and business alumni, SXSW is now an important stop on the technology marketing circuit.

Sadly not for me, with advance tickets costing anything between $450-$750 for the five day Interactive stream alone. But here are my top three picks from the unofficial SXSW presentation channel (email subscribers and RSS readers will need to visit the blog page for this one).

First up, Christopher Carfi’s overview, in itself a great example of how you can easily add an audio track to a presentation and create a piece of branded content around something as simple as a trade show (b2b marketers take note, you don’t need a video camera and 12 hours of editing). This is a useful 9 minute introduction giving a flavour of what SXSW is all about.

A little lighter, and with useful advice for when we attend any large scale trade show, is Abby Covert’s short animated deck offering tips to noobs (for Brits read newbies) attending SXSW for the first time.

Finally, a deck from Lynne Johnson giving a useful look ahead at the latest developments in Augmented Reality (AR). It’s not just QR codes, web cams and card! But you knew that already didn’t you?

I’d love to hear from any UK marketers that made it out to SXSW and whether they thought the event was worthwhile?



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