On the face of it, this might appear to be an over-simplification, and it might fail to acknowledge the need for an integrated mix of marketing tools.
But this animation, which first appeared on Hubspot’s always informative blog, actually illustrates perfectly what can be achieved if you take a targeted approach to serving content to the right people looking for a partner like you.
I’m a fan of using your content to drive inbound enquiry but accept that other tools need to be used to. I also don’t agree that inbound marketing is cost-free. A huge amount of time is required to develop, create, host and promote good content.
But it is an interesting proposition nonetheless, especially for b2b marketers looking to position themselves as experts in what they do.