The search for greater clarity and return from our marketing means we have to constantly strive to predict the evolving needs of customers. Knowing what causes customers distress and what makes them happy is criticial.
To aid us in our quest, Holger Schulze has put together some interesting data from surveys of his b2b technology marketers community. With insights into the rationale, the challenges, the formats and the channels, this is worth looking at it if you are looking to generate incoming leads through inbound marketing techniques.
Look out for some surprises in relation to the most used / popular formats and how companies choose to position their content – it might inform and even re-direct some of your activity.
It’s another example of a great Slideshare in action. Quick to browse, usable free information collated by experts, if you haven’t tried it yet, check out my fledgling efforts here. Sign up as there will be more following soon.