Click-worthy content from the week ending 3 June, 2011.
In a week where all the talk was about Google (with the new Google Wallet smart phone wallet project and the +1 button) it was difficult to tease out useful internet marketing content, but here are a handful of pieces that might benefit you and your business.
The internet is the most important part of your marketing mix. So here is a great glossary of terms used in landing page creation & optimization from Hubspot. Brilliant for newbies, a reminder for the rest.
Hubspot also published an interesting piece this week about how to deliver awesome marketing, the type that generates interest and inquiry in what you do, rather than marketing for vanity’s sake.
I picked up some great tips on optimizing your linkedin profile from Twitter this week. As most of us use this as an online ‘professional networking and barely tap into the ever-expanding functionality, it might be useful.
Twitter, itself, and the various programs that have sprung up around it to enrich a user’s experience, was the subject of Jeff Bullas excellent 10 top twitter marketing tips. There were a couple in there, even for a wiley campaigner like me, that warrant further exploration.
Finally, Social Media Examiner discussed the merits of Groupon, the sensation of time sensitive, location based deals and whether it can really boost your business. It’s arguably great for consumers but not for retailers who have to consider trading margin for the lure of volume, but in discounting risk brand value in the process.