Here’s my pick of the best click worthy content from the last week.
First from Hubspot, a piece positioned as a startup’s social media starter list but actually useful to companies at various sizes and points on their development trajectory.
Next if you’re moving your PR online and targeting influential bloggers and writers online, heed the warnings in this piece offering 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted.
Interesting stats released by com.score and reported on by Mashable this week suggested that social networking accounts for 1 of every 6 minutes spent online. I’m just surprised that 1/ people still use MySpace and 2/ people think it is even fair comparing it with Facebook.
Lots of companies are entering the social media space. Most are cautious, some write guidelines and implement policies to steer safely through. It’s ultimately becomes a case of how brave or conservative, and how empowered you want your staff to be. Here is an interesting Econsultancy read looking at whether all your staff need be engaging in social media?
Did you twang the Les Paul guitar strings on Google’s recent doodle? If you did you contributed to $268m in lost productivity, claims Search Engine Journal.
A random, and finally and just for sheer ‘awesome-ness’ here is a behind the scenes featurette from the new Transformers 3 movie, focusing on the birdman footage shot above Chicago.
Q: What have you been reading? Share your links in the comments.