Being creative and operating creatively demands a mindset that modern businesses are rarely equipped for. The pressures that the current economic climate brings mean that businesses don’t get a second chance these days. You get one chance to make a killer first impression, to win the pitch, to land the contract, and to deliver it on time and on budget.
So are you going to cultivate an environment that affords opportunity and one which motivates and empowers your people, partners and suppliers? One that challenges them to conceive truly original ideas and to work them through to completion?
Or are you going to water them down in committee and settle for the conservative way things have always done, rather than be brave… and creative?
Understand that you aren’t the adjudicator of your creativity, your stakeholders are. Do you have evidence from them to substantiate your lofty claims? And the work to prove it?