Solving the B2B social media conundrum

Most business-to-business (B2B) companies are already employing some form of social media as part of their marketing mix. But how many B2B marketers really think about their customers, who they are, what they look like, what they like and where they congregate, before selecting and using social media tools? And which are the right tools to use?

Read my inaugural post b2b marketing on Dave Chaffey’s excellent SmartInsights  website.

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