How to introduce content marketing into your b2b marketing

I try and keep the plugs to a minimum, but I’m genuinely pleased to announce that the team at BDB has just cut a little video with yours truly waxing lyrical about the virtues of content marketing – what it is, why to include it in your marketing plan and crucially how to assess its ROI potential for your business.

The embed is below, but viewing it on the BDB site will mean you can seamlessly click around the site and take in our excellent blog!

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One response to “How to introduce content marketing into your b2b marketing

  1. Pingback: Do you always get out what you put in? | The Marketing Assassin

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