Elevator pitches and the point of your marketing

There is a lot of talk about elevator pitches in marketing.

But the rules have changed. On one hand everyone is talking and nobody is listening. Everyone is hustling. Everyone is taking but not giving.

On the other hand, the pitch opportunity has been stunted. You no longer get the time it takes to travel twenty floors, you have the time it takes to travel two floors. The battle for attention is fierce. Competition is a click, swipe, text or call away.

So before you invest another penny in your website, send another email newsletter, attend your next networking event or connect with another ‘prospect’ online come up with some responses to these questions and then get them trimmed down to 10-15 seconds. Fifteen seconds is all you have.

Q1: What needs are you trying to meet or what pain are you trying to eradicate? (Establishes your reason for being and your core strengths)

Q2: Who do you do this for? (Establishes your audience)

Q3: Why should they listen to you? (Provides the evidence of your strengths)

Businesses and business owners that have a clear, unequivocal response to these questions market better, more efficiently and more effectively.

Image: Your Content Notes

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