Is social taking over search?

There is without doubt a growing influence of social media sites and profiles on search. With 750m Facebook users, 200m users of Twitter, 1bn daily users of Google and well over 100m on Linkedin before we even look at video, image, document sharing, bookmarking and so on, it is a phenomenon that shows little sign of abating.

Sharing is at the heart of all social media and increasingly search results too as this Slideshare illustrates. The risk is that search results become less relevant as they are based more on recommendations on social media rather than objective search engine optimisation but time will tell.

For now, keep looking for and using your ‘like’ , ‘share’ and ‘+’ buttons, especially those below!

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