I’ve been spending some time familiarising myself with some of the latest thinking on all things social media – and especially as new developments relate to B2B marketing.
Dan Zarrella and the team at Hubspot have done an incredible job of creating a content and permission based assets that people the world over have come to rely on. This helps them in no small measure convert interested prospects to transactional customers and well over 4000 use their software to boost their digital marketing activity.
Their latest project has been around applying some scientific thought to social media to try and take the randomness out of it and work out which approaches garner the best results. Interestingly, the slide set seeks to explode some common myths.
Unfortunately, much of it doesn’t make a great deal of sense without a narrative, but there are some interesting observations. (Note there is an on-demand launch webinar available on the site).
The key takeouts for me are as follows:
1. Engaging in social media isn’t enough. You need to create interesting relevant content.
2. Confident profile biographies and pictures matter whilst asking for retweets rather than RTs make a significant difference.
3. Don’t talk about yourself too much. People are interested in how they can develop, improve, be more efficient.