My latest post as expert B2B marketing contributor on Dave Chaffey’s excellent Smart Insights blog went live today.
Video is an incredibly powerful way of bringing a product, brand or company to life and really positioning features, benefits and personality that can’t be conveyed using static media.
But, companies need to avoid gimmicks if they are to be seen as credible. The post offers five ideas for developing engaging video and offers five examples of businesses that have used them.
SmartInsights is fast becoming a ‘go-to’ digital marketing resource for marketers and business owners at every level of digital confidence. 50,000 unique visitors hit the website every month, 10,000 are subscribed to the weekly email newsletter, 1,650 follow on Facebook, 1,200 are members of the Linkedin group and 2,400 follow via Twitter. Bookmark the site now sign up for the weekly email by clicking through here.