A shout out to Weber Shandwick who have produced one of the more relevant infographics of recent weeks with their take on the key aspects of socializing a brand.
As a PR and communications firm you would expect them to put the message ahead of the medium and espouse the use of outside support, but in both instances I think they are spot on. Marketers are like magpies and are too easily distracted by shiny new platforms, giving them an unhealthy reverance in the great scheme of things. Better to get the message right and then seed it in the right way.
What do you think? Are you socializing your brand or business?