I’m writing regularly over at SmartInsights. It is a great digital marketing blog with lots of collaboraters covering lots of urgent topics.
There is a real lack of good quality information online about B2B use of Facebook as the debate rages about its relevance.
Across two posts over recent weeks, I wanted to outline the emerging and evolving case for adding Facebook to your B2B marketing arsenal. And I wanted to offer some advice on the type of strategies you might adopt. In the second post which went live earlier this week, I identified a number of current B2B companies using Facebook to drive engagement and promote their business.