B2B social media case study: BASF chemicals

Whilst conducting some research into social media uptake in the speciality chemical sector, I happened across a great slide deck that outlines how chemicals giant BASF goes about it.

With a dedicated social media manager and senior management buy-in, this is about as socially emersed as B2B marketing gets.

Slides of particular relevance to me include

[Slide 4] The statistics that support why they engage on social media

[Slide 11] How different tools and platforms like content, dialogue, news flow and aggregation are used separately and together

[Slide 14] How it is all brought together as a social newsroom (FirstDirect also doing this)

[Slide 17] How to use call to actions on Facebook

Sometimes we have to see how the big boys do it, in order to take the best from it. We may not all have the resource to bring to bear, but the attraction of social media for the smaller B2B firm is that, like most digital marketing, it doesn’t take a lot to stand out from the crowd in your sector.

Play to your strengths, identify your niche and above all, add value to the people of most interest to you.

NB: Note to RSS/email subscribers, a Slideshare is embedded which may need a trip to the blog to view in full.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s