Category Archives: CIM – Chartered Inst of Marketing

MMC Learning digital marketing courses testimonial

Imran, Helen, Danielle and the guys at MMC Learning are doing a great job of bringing high-quality digital marketing training to the masses. Since spinning out as a university funded business a few years ago, MMC Learning is now self-sufficient and is leading the way in Internet-hosted, distance self learning.

The courses are filled with the latest content, engaging video and audio and a range of case studies and use a blended mix of online presentations, supplementary reading and application based assignments to challenge students.

I recently filmed a short testimonial for them. Whether you are new to marketing, new to digital or have a team to train, it might be worth you checking MMC Learning out.

Incidentally, this is my first ‘video’ post. I’ll be talking about the importance of video as one of the best social media tools for b2b marketers this week.

Maximising potential (A CIM event review)

The CIM Manchester branch laid on an interesting event involving speaker Chris Hughes last week. Here are my takeaway’s from an engaging session with Chris on improving not only your, but your team’s performance too. This plays to the ‘be inspired’ element of the blog!

1. Personal effectiveness is linked to time effectiveness.

2. Do you routinely focus on the small £10 jobs or that one important £1000 job?

3. Identify the non-productive emotions that inevitably manifest themselves when you’re not in your groove – anger, frustration, upset, lethargy etc.

4. Recognise that non-productive emotions lead to non-productive behaviours such as procrastination, time wasting, blaming others, putting things off, aimlessly browsing the internet, gossiping in the office etc.

5. Half an hour of dead time a day when extrapolated  is almost a month in unproductive time!

6. Remove quick wins culture and replace with continuous improvement, recognising that after any training and development there will be an inevitable increase but that over time it will fall off. The key is to continually invest so slight troughs always turn into bigger  peaks and that performance is improved consistently over time.

7. Applying a small change in thought inevitably leads to a big change in behaviour.

8. Focus on what you are best at. Master your potential, but seek to step out of your comfort zone.

9. Change always leads to improvement which leads to success. Learning from bad, poor, upsetting experiences is the way we learn best. Challenging yourself to try new things is critical.

10. Ultimately, focus on what you want, not what you don’t want. Seems obvious, but hoards of people go into work dreading it… often because they are putting off the £1000 job because it is too difficult when it actually just needs to be tackled a little differently!

In summary, an interesting session delivering in an engaging way by a passionate, talented professional.

The do’s and don’ts of social media marketing (A CIM event review)

The North West branch of The CIM recently staged a ‘Do’s and Don’ts of Social Media Marketing’ event. It was interesting learning more about the CIM’s position on social media and to hear from two industry practitioners including Marketing Scout’s Helen Dolce-Lund. Here are my key takeaways.

1. In a presentation delivered by Regional Director Diane Earles, it was encouraging to see the CIM sit up and look at social media from a business-use perspective. Though some of the examples cited were a little dated (Dell Outlet succeeding on Twitter, the relaunch of Wispa via Facebook and US shoe seller Zappos delivering gold standard service via social media) there were some interesting statistics on social media use and how personal and professional use is beginning to blur.

2. It is critical to think about your objectives of getting involved in social media before you get involved. Go where your audience is and use the tools that best promote your products and expertise. Video showcases product, white papers, podcasts and webinars deliver opinion and perceived expertise.

3. Brands clearly need to take some risk to engage audiences through social media. Establish how brave or conservative your business is and choose the channels that are less risky.

4. Don’t look at a popular channel and assume you can’t make it work. You might not think your customers use Facebook, but they all have a life when they leave their office. You can use the targeted advertising tool to see if there is value in targeting a particular geographic, age, gender, job title or sector before actually having to use it. Having a profile on high traffic social media sites also does wonders for your search engine optimisation.

5. Helen reminded the assembled group that for professionals and jobseekers, it goes without saying that you should set up an active Linkedin profile – and that it should be kept separate from Facebook and Twitter accounts, unless you take a professional approach to them all. Understanding privacy settings is also critical – especially if you ever looking for a new position!

In summary, an interesting event with some new material for the social media naive and a refresher for the early adopters.

Information regarding future events is available from the main CIM North West site.