Category Archives: Top Tweets of the Week

Content worth a click we 6 May 2011

Here are some great, thought provoking things I’ve been reading and sharing this week. Great content draws people towards you and curation is a perfectly acceptable strategy. So without a wedding dress or a length of Union Jack bunting in sight, here goes.

Seth Godin kicked off my week talking about how all the effort, resource and financial investment is often risked by how your company responds to one phone call, in this blog post called ‘The $20,000 phone call’ . You should sign up for daily inspiration at his blog.

The excellent and increasingly interactive Social Media Examiner blog recently blogged about how bloggers can use book reviews to connect with experts. This is the path to bigger audiences and a great way to consider bigger hitters to take you more seriously. Follow SME on Twitter.

Another of my favourite social media blogs, Social Media B2B delivered a compelling post on social media and content marketing in the B2B sales funnel. Pay particular attention to how good content marketing can influence buyers in the awareness, consideration and purchase stages of the b2b buying process.

And the same blog discussed later in the week how Linkedin really is a critical, and often pooly used b2b social media tool. What do you do with all those contacts you collect, those people you charm in groups and the companies you follow?

More on content came from Econsultancy with a discussion around the importance of creating durable content and a content asset that doesn’t depreciate too quickly. That means avoiding just writing about topical news and events.

What was interesting about Harvard Business’s blog on hiring graduates was the feeling that graduates really need to do more to make themselves look more attractive. I lectured at a UK university recently and was astonished that only student in a group of 40 had a Linkedin profile! You need to embrace social media people and start by selling yourself.

The final one from me this week. More small steps by Facebook in their slow but ultimately and probably all conquering march to social media dominance. The next step in Facebook business evolution was unveiled as Facebook Studio: a creative platform for brands

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My Twitter Week (we 25 March 2011)

In the week the iPad 2 went on sale in the UK, here are links below to some of the content that engaged, intrigued and even enraged me over the last seven days.

What have you been reading that you want to share with the world?

Monday: I stumbled across (using StumbleUpon) a smart site called  http://www.futureme.org/ where I fairly promptly wrote myself a letter that will be emailed to me in a year’s time. I went for the short term but you work a lot further into the future. It will be interesting to see what has developed, changed, improved.

Tuesday: I was alarmed to read on Social Media Examiner that an Alterian survey claimed that most marketers are clueless about social media conversations. Surely not knowing what is being said you, your brand and your company is increasingly about as neglectful as it gets!

Wednesday: Two bits of ‘big number’ news on Wednesday. First that Linkedin hit 100m users followed swiftly by news that The BBC has received over 50,000 applications for 500 positions in Manchester. Maybe they need to fast track some HR appointments to help start the sifting process.

Thursday: I spent the day at Social Media Academy’s Manchester conference, where I gave a talk on social media for b2b marketers. My slides are here, a blog post covering all the day’s presentations is here.

Friday: The ever readable Seth Godin mused on whether businesses and individuals try to get away with less rather than trying to do more. Which camp do you fall into?

More next week!

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My Twitter Week (we 18 March 2011)

Here’s this week’s wrap up from the last seven days. Hope one of the links informs, entertains, challenges or inspires you.

Monday: @JezHunt put a great article about sales process management and success in my path. Despite it being two years old, ‘Why 8% of sales people get 80% of the sales’ made for compelling and relevant reading.

@Econsultancy ‘s ‘Affiliate’s guide to dominating big niches with SEO’ provided a personal account of monetizing and maximising blogs, landing pages and search . A must read if you are looking to make money online.

Tuesday, and my favourite topic, content marketing (business social media utilising PR and other material) was itself repackaged by @hubspot who created the very readable ‘8 Ways to Use Inbound (content) Marketing to Retain Customers’.

On Wednesday, @Junta42, the team behind the Content Marketing Institute and The Content Marketing Playbook tweeted their latest blog post offering ‘Tips To Make Your Blog More Reader-Centric’. I love the simple, and blindingly obvious advice to turn blog questions and comments into further new content.

Thursday, I found a little time to catch up on the excellent Social Media Examiner blog. Their latest offering on upgrading your Linkedin account made for compelling reading and has left me thinking that it might be worth the investment. I rounded off Thursday in awe of the work @BBN_B2B have put into their “B2B Lions” website which serves as a showcase of the world’s best B2B websites.

The last post of the week involved Britvic’s CEO on why it is essential to keep your employees up to date with your vision and your performance.

What have you been reading this week that is worthy of sharing?

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My Twitter Week (w/e 13 March 2011)

Here’s some links worth a click from the last seven days:

Right off the bat, MarketingProfs reported on how YouTube topped Facebook & Twitter in User Satisfaction. Despite 7 in 10 users of Facebook returning to the site within 7 days, it seems more people share more content on YouTube.

Mark Shaeffer penned the excellent Six ideas to get your company blog out of the fog. In it he dissects the blog, looks at the data and comments on design, structure, content and promotion. A must read if you produce any kind of online content.

Over on Utalkmarketing, I stumbled on a post examining why marketers shouldn’t let email marketing drop off the radar. This backs nicely into stats I recall from last year about how social media can help create an audience but opt in email allows you to provide personalised content. There is still a place for email in the modern marketing mix.

The very readable SocialMediaB2B blog posted an interesting piece looking at how to make social media interesting more digestible and relevant for clients and managers with 6 Ways to Format B2B Social Media Reports.

Staying on the social media front, it always seems to be a challenge to locate good case studies. Here are five of the latest that involve social media from a PR perspective from Mashable.

The last one this week provided more proof Facebook isn’t everything with Econsultancy’s Top 50 brands in social.

More next week.

My Twitter week (w/e 6 March 2011)

A belated post (everthing seems to be belated at the moment with two boys and a marathon to consider!)

Monday was Oscar’s fall out day, where The Social Network missed out on the biggies. It was fascinating watching the breakfast shows falling over themselves to get a minute with the celebrities attending the post Oscar’s parties. Quite why people like Jamie Oliver and Katie Price were there remains beyond me.

In the Twittersphere, Econsultancy were remarking on another brand penalised for dodgy SEO practice, this time JC Penney. Be warned, like TV licence vans, they get you eventually. New rules on product placement on British TV were unveiled, paving the way for fries with everything.

Tuesday came with news that The ASA is now including online campaigns, websites and email marketing within its policing claims remit.

Wednesday, I headed to Technology for Marketing and Advertising at Earls Court. If you missed my write-ups, head over the BDB Blog or click here and then here. There was still time (and wifi) to pick up the ‘official’ launch of Seth Godin’s new output from his publishing Domino Project, a new book called Poke the Box.

Thursday saw Charlie Sheen‘s Guinness Book of Records entry following his tigerblood enfused Twitter antics hit the mass media.

On Friday, a genius Royal Wedding cash-in was unveiled in the form of two stories centred on new Mr Men character Little Miss Princess. The ever inspiring @oneforty posted a blog on 8 Ways to Use Social Media to Track Your Competition.

What have you been reading and sharing in the last seven days?

My Twitter Week (21-27 Feb 2011)

A round up of what I’ve been reading, clicking and sharing over the last seven days. There were a number of really good reads this week, please take a minute to check over them, there will be something for you!

In a week where the top Twitter trends were understandably dominated by the spread of democratisation in the Middle East and the earthquake in New Zealand, good marketing was initially hard to find.

1. CONTENT It was Tuesday before a great blog post surfaced, where on the Savvy b2b Marketing blog, the girls were looking at how to overcome the four main challenges in b2b content marketing. If you’re lazy, the four challenges are using content, producing content, delivering consistently engaging material and best practice dissemination of content.

2. BLOGGING From there, it was interesting to get Mark Schaefer’s take on how to make your company blog connect like a personal blog which is a real problem for many businesses right now trying to dip their toe in the digital social media space.

3. BUSINESS In business news, it was interesting to read that recession busting Asda outlined plans to share a £27m bonus windfall with staff. And not an Ocado van in sight!

4. SOCIAL MEDIA Back on the internet marketing front, Social Media Examiner published a very impressive read reviewing the 22 Hot New Social Media Tools Worth Exploring. I particularly liked the look of CinchCast (audio recording on the go), Screenr (screen capture software) & Onlywire (blog aggregation).

5. WEB TV Meanwhile, YouTube was moving further into the realm of online TV channel with the news that fans could soon be tuning in to NBA basketball & NHL ice hockey games live on YouTube.

6. PUBLISHING The always insightful Harvard Business Blog had Joshua Gans musing on the present and future of digital publishing and the changing relationship with ‘content complementors’.

7. B2B SOCIAL MEDIA The Excellent MarketingProfs posted on How to Create a B2B Facebook Community, again an enduring discussion topic at marketing conferences around the world right now.

8. BLOGGING Hubspot published a useful rundown of the top 100 marketing blogs. Disappointed not to be in there, but it may be one for the future. At the time of writing I just got picked up by the NYTimes (item 7), so fame can’t be far away!

9. LINCHPIN Finally, the doyen of modern blogging and business thinking. Seth Godin returns to his latest work to ask ‘Are you a linchpin?’ Here’s the blueprint.

What have you been reading, and what do you think to any of these?

Top Tweets of the Week (A review) w/c 14 Feb 2011

My weekly Twitter round up

On Monday, it was reported that The English Football Association (FA) had clamped down on use of Twitter and other social media by issuing clarification on how they could offend or bring the game into disrepute. The English Cricket Board and ICC followed suit, instead looking to prevent in-game betting syndicates from gaining an unfair advantage.

Tuesday, it was interesting to read on Hubspot about ways to engage the sales team in marketing, and specifically in contributing to blogs. Most companies are some way off, but it is good to see that there is some theory that can be used to position it as more attractive.

Wednesday, I learned from @markschaefer that Twitter saved him from networking and saved his business as a result. A great, honest account from one of the leading social media thought leader in the US about the growing relevance of Twitter in business.

Seth Godin wrote some thought provoking words on pricing and valuing yourself and what you do on Thursday. The central premise being that you have to irreplaceable, essential and priceless to remain in control of what you charge.

And finally, it was reported this week that men are getting more broodier and want to settle down. Maybe it was Valentines  and all that chocolate!?

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