Tag Archives: b2b marketing

Business blogging – my latest for Smart Insights

My latest effort for the influential UK digital marketing blog, Smart Insights is my third post in a series on business blogging. This piece concentrates on ways to ‘seed’ your blog posts once they have been written and published – so they are seen by as many people as possible.

 

The highlights include:-

1. Promoting it on your own website.

2. Using blog indexes.

3. Using email.

4. Using Twitter.

5. Using Linkedin.

6. Using Facebook.

7. Using bookmarks.

8. Using other content formats.

Visit the blog post to read more and also click on my name to read my previous business marketing posts on topics including social media for business, email marketing, using video in B2B and two posts on Facebook, one on how to use Facebook for business and one with lots of relevant Facebook business case studies showing best practice.

8 key issues to review to ensure your business blog supports company goals

My latest effort for the influential UK digital marketing blog, Smart Insights went live today. In it, I offer eight ways to ensure your blog does all it can to achieve company goals, including

1. Staying on topic.

2. The importance of keywords.

3. Being helpful.

4. Ensuring ‘stickiness’.

5. Following a formula.

6. Talking in multiple voices.

7.  The importance of good design.

8. Lead nurturing.

It’s the second in a series on business blogging. Click on experts and my name to read my previous B2B marketing related posts on social media for businessemail marketing, using video in B2B and two posts on Facebook, one on how to use Facebook for business and one with lots of relevant Facebook business case studies showing best practice.

Hope you find it useful.

2012 resolutions and commitments

Seth Godin explained yesterday the importance of commitment. To me, making a commitment and making a resolution are different – commitments are long term, new year’s resolutions by their nature are short-lived and likely to fail.

And Marc and Angel Hack Life offered great advice on ways to achieve better balance, productivity and all round well being in 2012.

What do you want to achieve in 2012? Do you shoot small (realistic, in the niche) or reach for the skies? Whatever your resolution, it needs commitment, otherwise it is an empty self promise destined for failure.

For what it’s worth and to give me something to check back on through 2012, here are mine.

1. Create a blog (and wider online brand) for The Marketing Assassin that adds value to the people that come across it and come to rely on it. Facebook page? Linkedin group? YouTube channel? Slideshare page? Downloadable free and paid  content? Yup, all in time.

2. Write 150 blog posts here in 2012 (that’s 3 a week). All, more provocative and hopefully more useful than the 330 which have gone before. (Helpfully, WordPress has just kindly sent me some killer statistics on what my readers like!)

3. Publish a book. Expect it by the middle of the year. The topic and platform you’ll have to wait for. There will be deal for subscribers, contributors and fans.

4. Build profile as an authority on digital and integrated B2B marketing at conferences and seminars throughout 2012.

5. Secure additional blog and column writing opportunities on digital and integrated B2B marketing.

I hope you join me for the ride. And I hope you can share the ride with people who you are in turn riding with!

Let’s make it a year to remember.

Business blogging – my post for Smart Insights

My latest effort for the influential UK digital marketing blog, Smart Insights went live today. In it, I offer a dozen ways to kickstart your blog writing – which should help ensure you never run out of things to blog about ever again.

The highlights include:-

1. Solve an industry problem.

2. Use data to make your point.

3. Comment on breaking news.

4. Be provocative.

5. Provide a resource list.

6. Focus on keywords.

7.  Use existing material.

8. Report the news.

9. Write a round up.

10. Write up an event.

11. Write up a case study

12. Offer guest posts.

For more detail please visit the blog post and also click on my name to read my previous B2B marketing related posts on social media for business, email marketing, using video in B2B and two posts on Facebook, one on how to use Facebook for business and one with lots of relevant Facebook business case studies showing best practice.

Six examples of how to use Facebook company pages for B2B marketing

I’m writing regularly over at SmartInsights. It is a great digital marketing blog with lots of collaboraters covering lots of urgent topics.

There is a real lack of good quality information online about B2B use of Facebook as the debate rages about its relevance.

Across two posts over recent weeks, I wanted to outline the emerging and evolving case for adding Facebook to your B2B marketing arsenal. And I wanted to offer some advice on the type of strategies you might adopt. In the second post which went live earlier this week, I identified a number of current B2B companies using Facebook to drive engagement and promote their business.

Q: How is Facebook working for you?

Making the case for Facebook in b2b marketing

The first of my two part series exploring how business-to-business marketers are using Facebook has recently gone live at Smart Insights.

The aim of the first post was to assess the contributing factors to using (or not using Facebook) and to start to outline some of the strategies that might be deployed.

 

Facebook offers tremendous opportunities to develop deeper ties with customers and prospects and to tap into their perspective and insights. I challenge any B2B company to review the 64 approaches above and not find one that they might benefit from.

I’ll be following it up with a post highlighting some examples of best practice B2B best practice. Should readers have come across some examples that would be worthy of sharing, please do drop me a line or leave a comment below.

Would you pay for content?

Question:  With so much free content online, would you really pay £1-£2 for a short white paper / ebook if it helped you in your job?

I recently conducted a quick and dirty survey poll through Linkedin exploring the topic of paid for content. Clearly, there is a huge amount of information made available for free online right now with lots of companies realising the benefits of using content to drive interest and position as expert.

The freemium model, which was for so long the mainstay of the software sector – where people accessed free but restricted software needing paid updates at a future point – has now rolled out to the information sector.

I was interested in establishing if business professionals would be prepared to put their hand in their pocket (or draw out their busincss credit card) and pay for content that looked like it might add value to their role or their business.

Thanks if you contributed. Here are the results.

 

I thought this was especially relevant given much of the advice online at the moment centres on publishing material far and wide in as many formats as possible.

Seth Godin’s recent piece for his new digital publishing initiative, The Domino Project, highlights some of the downward trends in traditional publishing and how businesses and individuals will need to adjust their strategies in the future – in order to 1/ cut through and 2/ make a meaningful return.