Seth Godin explained yesterday the importance of commitment. To me, making a commitment and making a resolution are different – commitments are long term, new year’s resolutions by their nature are short-lived and likely to fail.
And Marc and Angel Hack Life offered great advice on ways to achieve better balance, productivity and all round well being in 2012.
What do you want to achieve in 2012? Do you shoot small (realistic, in the niche) or reach for the skies? Whatever your resolution, it needs commitment, otherwise it is an empty self promise destined for failure.
For what it’s worth and to give me something to check back on through 2012, here are mine.
1. Create a blog (and wider online brand) for The Marketing Assassin that adds value to the people that come across it and come to rely on it. Facebook page? Linkedin group? YouTube channel? Slideshare page? Downloadable free and paid content? Yup, all in time.
2. Write 150 blog posts here in 2012 (that’s 3 a week). All, more provocative and hopefully more useful than the 330 which have gone before. (Helpfully, WordPress has just kindly sent me some killer statistics on what my readers like!)
3. Publish a book. Expect it by the middle of the year. The topic and platform you’ll have to wait for. There will be deal for subscribers, contributors and fans.
4. Build profile as an authority on digital and integrated B2B marketing at conferences and seminars throughout 2012.
5. Secure additional blog and column writing opportunities on digital and integrated B2B marketing.
I hope you join me for the ride. And I hope you can share the ride with people who you are in turn riding with!
Let’s make it a year to remember.