Tag Archives: blog writing

Business blogging – my latest for Smart Insights

My latest effort for the influential UK digital marketing blog, Smart Insights is my third post in a series on business blogging. This piece concentrates on ways to ‘seed’ your blog posts once they have been written and published – so they are seen by as many people as possible.

 

The highlights include:-

1. Promoting it on your own website.

2. Using blog indexes.

3. Using email.

4. Using Twitter.

5. Using Linkedin.

6. Using Facebook.

7. Using bookmarks.

8. Using other content formats.

Visit the blog post to read more and also click on my name to read my previous business marketing posts on topics including social media for business, email marketing, using video in B2B and two posts on Facebook, one on how to use Facebook for business and one with lots of relevant Facebook business case studies showing best practice.

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8 key issues to review to ensure your business blog supports company goals

My latest effort for the influential UK digital marketing blog, Smart Insights went live today. In it, I offer eight ways to ensure your blog does all it can to achieve company goals, including

1. Staying on topic.

2. The importance of keywords.

3. Being helpful.

4. Ensuring ‘stickiness’.

5. Following a formula.

6. Talking in multiple voices.

7.  The importance of good design.

8. Lead nurturing.

It’s the second in a series on business blogging. Click on experts and my name to read my previous B2B marketing related posts on social media for businessemail marketing, using video in B2B and two posts on Facebook, one on how to use Facebook for business and one with lots of relevant Facebook business case studies showing best practice.

Hope you find it useful.

Business blogging – my post for Smart Insights

My latest effort for the influential UK digital marketing blog, Smart Insights went live today. In it, I offer a dozen ways to kickstart your blog writing – which should help ensure you never run out of things to blog about ever again.

The highlights include:-

1. Solve an industry problem.

2. Use data to make your point.

3. Comment on breaking news.

4. Be provocative.

5. Provide a resource list.

6. Focus on keywords.

7.  Use existing material.

8. Report the news.

9. Write a round up.

10. Write up an event.

11. Write up a case study

12. Offer guest posts.

For more detail please visit the blog post and also click on my name to read my previous B2B marketing related posts on social media for business, email marketing, using video in B2B and two posts on Facebook, one on how to use Facebook for business and one with lots of relevant Facebook business case studies showing best practice.

7 reasons you need to blog your business

Blogging is a perennial hot topic when it comes to digital marketing. And for good reason. In this era of social currency, where profiles and content positively effect your search engine visibility and your ability to go viral, blogs continue to tick a number of boxes.

And not just as a cathartic, method of outpouring your inner most thoughts and feelings. No, businesses are realising that there are tangible benefits to blogging in their business.

Millions of businesses are blogging, millions are not. There are lots of strategies which are covered in other blog posts (see below), but if you are still not convinced or need to convince a sceptical manager, use this blog post to inspire you.

1. Relevant content referenced regularly makes your site more attractive to customers. It is becoming cliched but people really are looking for useful and usable information that develops them, challenges them and benefits their role. Becoming a trusted source of information that people can come to rely on puts you in a powerful position to potentially encourage them to transact.

2. It gets better. Relevant content referenced regularly makes your site more attractive to the search engines. At a base level, we know search engine spiders index sites based on how they are structured, the relevance of the content on the site and the frequency of new material. So if you add new posts on your blog regularly, they’ll stop by and re-index you more often, placing you higher up the rankings.

3. It gives your company personality. Whether it is the CEO, the MD, the Marketing Director, Sue in accounts or all of them, a blog offers a critical insight into the people that make the company tick. Sure your products and services are world beaters, but people do business with people. Don’t miss the opportunity to set a tone and deliver insight by drawing on contributions from your key people. Taking a group collaboration approach also means the workload is shared.

4. It creates experts. Over time, certain contributors will build a name for themselves on certain topics. They may even roll out their blogging to industry recognised sites, write their own and access the speaking circuit. Use them and their rising profile for the good of the business.

5. Blog content offers a perfect foundation for an entire marketing plan of activity. I’ve written extensively on the topic of content marketing. Having something to say, content that people can use, and content that can be distributed widely and re-purposed for use in all marketing channels makes it a natural prerequisite  of any modern marketing plan.

6. It stimulates community. The focused and sharing nature of a blog site provides a great opportunity to bring like minded people together and can position your blog as a hub, a place for the important discussions. Community leads to greater engagement.

7. It draws prospects out and makes them more receptive to working with you. As a business, there needs to be some tangible end point to the ideas, counsel and best practice you are providing through your blog. What the blog does over time is paint the picture of a knowledgable, forward thinking, approachable business that your readers may want to do business with in the future.

Follow up blog activity with opt in emails, webinars and white papers to really hammer home your credentials, to deepen relationships and to help ease the move to business transaction.

There are many other reasons for businesses to blog? What drives you to blog your business?

Want more?

Five ways to get more readers to your blog,

Why, what and how to blog,

Image: Labour List

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Links worth a click #7

Some digital titbits to start your week with.

GOOGLEWant to know more about the almighty battle going on between Google and Facebook right now and need an explanation of the key battlefields? Check out this must read piece on Google’s strategy to dominate on six fronts including search, mobile, browsing, local, social and technology.

B2B SOCIAL MEDIA: Interesting piece on locating and engaging with your connections online 5 Ways to Find Your B2B Company’s Online Fans

FOCUS ON BLOGGING: Three posts dedicated to the channel of blogging. First an interesting piece on 21 common blogging mistakes and how to fix them. Next some great advice on using a blog as a viral online publishing hub, and finally a useful piece on the biggest benefits of a company blog.

Image: Ark Wildlife

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Links worth a click #6

Links worth a click from the last week or so. Mostly picked to inform and educate but some may also serve the purpose of entertaining and engaging target audiences.

SEO & CONTENT7 New Ways to Improve Your Google Rankings . The key learnings naturally lie in creating relevant, useful content, lots of incoming links, seeding and sharing.

SOCIAL: Competition for attention online is hotting up as we learned this week that Google to launch own Facebook style social network. Apparently it will be less intrusive and more user friendly but will people really switch from existing platforms? Time will tell.

ONLINE PRTwitter launches Twitter for Newsrooms a new resource for journalists, and presumably PRs too.

BLOGGING: Here is a cool infographic detailing the different blogging platforms 

WEB VIDEO / ANIMATION: Interesting piece on the rise of animation on the web, with some good examples. Arguably more creative and not as expensive as video – an option for clients?

TWO RANDOM LINKS:

As Twitter hits 200m tweets a day meet the people who scored Twitter’s shortest usernames by signing up first.

The First World Problem (a rap by a slightly annoying American kid, but funny and puts a few things into perspective).

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Links worth a click #5

There have been some really interesting reads online.

Here is my pick from the last week, we 24 June 2011.

SOCIAL MEDIA:  Mashable offered up an interesting ‘Behind the Scenes’ on 8 Innovative Social Media Campaigns. My personal favourite is The Voice because it is a new take on reality contest TV and was perfect for social media.

B2B: I particularly liked the advice on keeping your mind on ‘next action’ as a driver on what and how to present in Social Media B2B’s post on How to Create Great B2B Presentations

FACEBOOK: Australia’s finest, Jeff Bullas has pulled together an overview of 5 creative Facebook pages. I was initially surprised in scrolling through to find games, movies, cars and lingerie, but hey it is Facebook!

SEO COPY: The ever useful Marketing Profs site published a handy little guide on writing with SEO in mind. Their Five Tips for Writing Content That Keeps Pace With B2B Searches included titbits such as staying aware and staying relevant.

BLOGGING: If you need to get your CEO on board with your social media thinking, here is a useful post designed to get them involved in the blog side of things.

Now, a three way tie for content of the week:

EBOOKS: First off Hubspot’s How to Write and Launch an Ebook That Generates Leads. Staggeringly useful.

INFOGRAPHICS: Secondly, a must try: Infographics are all the rage right now if you have a dataset you want to present in an innovative way. Here are 5 tools to help turn data into infographics.

WEBSITES: Finally, from Econsultancy, and just to make most of you feel your age, just look at how some of the UK’s top e-commerce sites have changed in the past five years (or in some cases not changed).

Hope you see something you like. More next week.

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