In the week where the Greeks held the Euro to ransom, Google rolled out new Gmail and Groupon raised $700 from its IPO, here are some of the other interesting digital marketing related things that caught me eye.
First up, Google – or rather your Facebook comments, with news that some comments will be indexed by the search giant. Do you see this sort of development as Alarming or great for your visibility?
Next, an infographic on the differences between outbound and inbound marketing. Infographics can be brilliant in distilling down complex arguments, processes and statistics and is used well in this example looking at why blogs, videos and white papers are going to give you more credibility than cold calling ever will.
If you use email marketing as part of your communications mix, you might to think again after reading this piece about how decisions are made within 3, 5 and 7 seconds.
And finally, if you’re a creative type looking to do something different with your website or blog, consider using your smart phone as a catch all content-generation device. This blog post from Social Media Examiner shows the way with five tips to create audio and video content on your iPhone.