Tag Archives: Groupon

Links worth a click #13

In the week where the Greeks held the Euro to ransom, Google rolled out new Gmail  and Groupon raised $700 from its IPO, here are some of the other interesting digital marketing related things that caught me eye.

First up, Google – or rather your Facebook comments, with news that some comments will be indexed by the search giant.  Do you see this sort of development as Alarming or great for your visibility?

Next, an infographic on the differences between outbound and inbound marketing. Infographics can be brilliant in distilling down complex arguments, processes and statistics and is used well in this example looking at why blogs, videos and white papers are going to give you more credibility than cold calling ever will.

If you use email marketing as part of your communications mix, you might to think again after reading this piece about how decisions are made within 3, 5 and 7 seconds.

And finally, if you’re a creative type looking to do something different with your website or blog, consider using your smart phone as a catch all content-generation device. This blog post from Social Media Examiner shows the way with five tips to create audio and video content on your iPhone.

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Links worth a click #2

Click-worthy content from the week ending 3 June, 2011.

In  a week where all the talk was about Google (with the new Google Wallet smart phone wallet project and the +1 button) it was difficult to tease out useful internet marketing content, but here are a handful of pieces that might benefit you and your business.

The internet is the most important part of your marketing mix. So here is a great glossary of terms used in landing page creation & optimization from Hubspot. Brilliant for newbies, a reminder for the rest.

Hubspot also published an interesting piece this week about how to deliver awesome marketing, the type that generates interest and inquiry in what you do, rather than marketing for vanity’s sake.

I picked up some great tips on optimizing your linkedin profile from Twitter this week. As most of us use this as an online ‘professional networking and barely tap into the ever-expanding functionality, it might be useful.

Twitter, itself, and the various programs that have sprung up around it to enrich a user’s experience, was the subject of Jeff Bullas excellent 10 top twitter marketing tips. There were a couple in there, even for a wiley campaigner like me, that warrant further exploration.

Finally, Social Media Examiner discussed the merits of Groupon, the sensation of time sensitive, location based deals and whether it can really boost your business. It’s arguably great for consumers but not for retailers who have to consider trading margin for the lure of volume, but in discounting risk brand value in the process.

Image: www.bloghash.com

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