Tag Archives: hubspot

My Twitter Week (21-27 Feb 2011)

A round up of what I’ve been reading, clicking and sharing over the last seven days. There were a number of really good reads this week, please take a minute to check over them, there will be something for you!

In a week where the top Twitter trends were understandably dominated by the spread of democratisation in the Middle East and the earthquake in New Zealand, good marketing was initially hard to find.

1. CONTENT It was Tuesday before a great blog post surfaced, where on the Savvy b2b Marketing blog, the girls were looking at how to overcome the four main challenges in b2b content marketing. If you’re lazy, the four challenges are using content, producing content, delivering consistently engaging material and best practice dissemination of content.

2. BLOGGING From there, it was interesting to get Mark Schaefer’s take on how to make your company blog connect like a personal blog which is a real problem for many businesses right now trying to dip their toe in the digital social media space.

3. BUSINESS In business news, it was interesting to read that recession busting Asda outlined plans to share a £27m bonus windfall with staff. And not an Ocado van in sight!

4. SOCIAL MEDIA Back on the internet marketing front, Social Media Examiner published a very impressive read reviewing the 22 Hot New Social Media Tools Worth Exploring. I particularly liked the look of CinchCast (audio recording on the go), Screenr (screen capture software) & Onlywire (blog aggregation).

5. WEB TV Meanwhile, YouTube was moving further into the realm of online TV channel with the news that fans could soon be tuning in to NBA basketball & NHL ice hockey games live on YouTube.

6. PUBLISHING The always insightful Harvard Business Blog had Joshua Gans musing on the present and future of digital publishing and the changing relationship with ‘content complementors’.

7. B2B SOCIAL MEDIA The Excellent MarketingProfs posted on How to Create a B2B Facebook Community, again an enduring discussion topic at marketing conferences around the world right now.

8. BLOGGING Hubspot published a useful rundown of the top 100 marketing blogs. Disappointed not to be in there, but it may be one for the future. At the time of writing I just got picked up by the NYTimes (item 7), so fame can’t be far away!

9. LINCHPIN Finally, the doyen of modern blogging and business thinking. Seth Godin returns to his latest work to ask ‘Are you a linchpin?’ Here’s the blueprint.

What have you been reading, and what do you think to any of these?

Top Tweets of the Week (A review) w/c 14 Feb 2011

My weekly Twitter round up

On Monday, it was reported that The English Football Association (FA) had clamped down on use of Twitter and other social media by issuing clarification on how they could offend or bring the game into disrepute. The English Cricket Board and ICC followed suit, instead looking to prevent in-game betting syndicates from gaining an unfair advantage.

Tuesday, it was interesting to read on Hubspot about ways to engage the sales team in marketing, and specifically in contributing to blogs. Most companies are some way off, but it is good to see that there is some theory that can be used to position it as more attractive.

Wednesday, I learned from @markschaefer that Twitter saved him from networking and saved his business as a result. A great, honest account from one of the leading social media thought leader in the US about the growing relevance of Twitter in business.

Seth Godin wrote some thought provoking words on pricing and valuing yourself and what you do on Thursday. The central premise being that you have to irreplaceable, essential and priceless to remain in control of what you charge.

And finally, it was reported this week that men are getting more broodier and want to settle down. Maybe it was Valentines  and all that chocolate!?

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Top Tweets of the Week (wc 24 Jan 2011)

There was some really great material circulating on the wires this week. Here’s my pick of which what interested and inspired me this week.

MONDAY: Interesting social media statistics. A re-post from the highly active @jeffbullas but worth reading if like me, you are preparing a number of client and speaking presentations and want to ground some of your social media ideas in some firm research.

MONDAY: From the B2B Marketing magazine site’s Knowledge Bank, a useful piece on using white papers in your marketing

TUESDAY: This piece from @hubspot talking about five misconceptions about marketers provoked some debate online when I put to a number of Linkedin groups

TUESDAY: A great piece illustrating how Econsultancy have put a ten point social media plan in place. via @Econsultancy

THURSDAY: Interesting tips on setting up your own podcasting show via @smexaminer

FRIDAY: How to avoid the seven deadly sins of search marketing via @utalkmarketing. Selected not just because of the content but the interesting way in which it has been written.

What did you stumble across this week worthy of having a look at?

Top Tweets of the Week (we 14 Jan 2011)

There have been some really interesting links to great content shared on Twitter this week. Here are my top picks.

MONDAY: Ten ways to deal with bad publicity http://ow.ly/3AQmo A shortlist from the Management Today website offering a short and specific 10 point plan to avoiding a BP style PR catastrophe.

TUESDAY:  Why Location Is About More than the Check-In http://bit.ly/ikApgV A great piece from Twitter handler @eMarketer explaining the growing business benefits to using services like Foursquare, Gowalla and Facebook Places and others to promote your business.

TUESDAY:  How to Generate Inbound Leads with No Editorial Department http://t.co/dHk7cgr via the ever-readable @HubSpot. A great piece of collective thinking, contribution and collaboration.

WEDNESDAY: 13 Must-Watch Marketing TED Presentations http://t.co/1nC3J06 via @HubSpot. As simple as it suggests, make up a cafetiere and plug in to illuminating presentations from business leaders including Seth Godin, Malcolm Gladwell, Chris Anderson and Rory Sutherland.

WEDNESDAY: The 10 Best Corporate Blogs in the World http://bit.ly/fObyhZvia Twitter handler @markwschaefer. Some great case studies and clear thinking on how to tickle a difficult but important element of your company’s marketing activity!

THURSDAY: Liked Viral Marketing Tips for B2B Success http://ow.ly/3Df58 via @B2Bbloggers. As it says on the tin, some great advice on getting your content taken up by target audiences.

FRIDAY: An excellent A-Z guide to Enhancing your Linkedin Experience http://bit.ly/ieqSoC via @smexaminer. If you use Linkedin solely as an online CV you’re really missing out. Take a look at this expansive guide to getting the most out of this evolving platform.

Top Tweets of the Week (w/e 3 Dec 2010)

Some useful content gleaned from the web over the last seven days. Hope it helps/inspires.

Mon: Why customer conversations and bloggers are trumping marketing copy and journalism http://t.co/TCt0vxi Thanks to @KristinZhivago

Mon: What Is a Landing Page and Why Should You Care http://t.co/gLfGBTY via @HubSpot

Tues: Recommend reading! RT @GemmaWent: 25 Ways to Use the Web to Find Content for Your Blog http://ow.ly/3guyi

Thurs: Creating a social media marketing strategy http://ow.ly/3iCij @smexaminer

Fri: RT @paulrouke: A great little list… 25 reasons why I’ll leave your website in 10 seconds http://t.co/6zS8IW0 via @Econsultancy

Top Tweets of the Week (1 Oct 2010)

This week’s digest of must read information collated from those I follow:

Monday: RT @Econsultancy: Popular Twitter ‘influencers’ have little influence: study

Tuesday: Useful @kristofcreative: 10 Must-know Introductory Photoshop Skills For Beginner Photographers

Thursday: Oops Live TV fail! C*ck up announcing winner of Australia’s Next Top Model

Thursday: Hubspots ‘5 ways to reduce the pain and start writing a business blog’

Thursday: 5 ways to generate high impact press releases from Content Marketing Inst

Thursday: RT @smexaminer 5 Ways to Develop Meaningful LinkedIn Connections

As ever, hope they spark some inspiration or insight for you too.