Tag Archives: Jeff Bullas

Links worth a click #9

At the end of every week, I look to pull some highlights from the huge amount of marketing and technology content I stumble across each week online. Here is a round up of this week’s ‘must reads’.

Mobile: As more people access the web through their phones, greater consideration needs to be given to the web experience on a significantly reduced screen. Here are five simple steps to getting started with mobile marketing.

Keywords and SEO: 4 helpful tools including some bespoke Hubspot tools for identifying the right keywords.

Social media ROI: A guide to measuring the results of your social media strategy [Infographic]

Engagement: Hubspot has conducted research that suggest engaging in conversation doesn’t grow your reach which is at odds with widely held beliefs [Infographic]

Last week I posted part one of a series on blogging from expert Jeff Bullas, How a Blogger can Build a Global Audience from Zero. Here’s part two: Marketing & Momentum

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Links worth a click #8

Every week (when time permits) I try and consolidate some of the more relevant marketing and technology content I stumble across here on the blog. Here is a round up of this week’s ‘must reads’.

Infographics have reached saturation point but few people actually know how to create them. Emma Cossey showed us how to create your own Twitter infographic with Visual.ly

The engaging Econsultancy blog talked about how marketers are always attracted to shiny new things, which can be a blessing and a curse, especially if you are easily distracted.

We learned this week how ruthless Apple can be in defence of its pioneering technology when Samsung’s Galaxy Tab 10.1 was barred from sale in most of Europe. Lesson: if you’re going to copy rather than innovate, you still need to be sufficiently creative.

And in other technology news, warnings have been issued about a major attack on Facebook on 5th November.  My advice is to make sure your settings and information are airtight.

An interesting post on why search and email are still more important than social media as digital tools. To me, this has greater significance to B2B marketers as search remains the priority tool of choice in researching business partners and products with email the route of communication.

Serious about blogging? A series that Jeff Bullas is pulling together will give you some pointers from his incredible experience. Here’s Part One: How a Blogger can Build a Global Audience from Zero.

Finally, if you are looking to make your video’s a little more interactive, why not give Viewbix a try?

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Links worth a click #5

There have been some really interesting reads online.

Here is my pick from the last week, we 24 June 2011.

SOCIAL MEDIA:  Mashable offered up an interesting ‘Behind the Scenes’ on 8 Innovative Social Media Campaigns. My personal favourite is The Voice because it is a new take on reality contest TV and was perfect for social media.

B2B: I particularly liked the advice on keeping your mind on ‘next action’ as a driver on what and how to present in Social Media B2B’s post on How to Create Great B2B Presentations

FACEBOOK: Australia’s finest, Jeff Bullas has pulled together an overview of 5 creative Facebook pages. I was initially surprised in scrolling through to find games, movies, cars and lingerie, but hey it is Facebook!

SEO COPY: The ever useful Marketing Profs site published a handy little guide on writing with SEO in mind. Their Five Tips for Writing Content That Keeps Pace With B2B Searches included titbits such as staying aware and staying relevant.

BLOGGING: If you need to get your CEO on board with your social media thinking, here is a useful post designed to get them involved in the blog side of things.

Now, a three way tie for content of the week:

EBOOKS: First off Hubspot’s How to Write and Launch an Ebook That Generates Leads. Staggeringly useful.

INFOGRAPHICS: Secondly, a must try: Infographics are all the rage right now if you have a dataset you want to present in an innovative way. Here are 5 tools to help turn data into infographics.

WEBSITES: Finally, from Econsultancy, and just to make most of you feel your age, just look at how some of the UK’s top e-commerce sites have changed in the past five years (or in some cases not changed).

Hope you see something you like. More next week.

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Links worth a click #2

Click-worthy content from the week ending 3 June, 2011.

In  a week where all the talk was about Google (with the new Google Wallet smart phone wallet project and the +1 button) it was difficult to tease out useful internet marketing content, but here are a handful of pieces that might benefit you and your business.

The internet is the most important part of your marketing mix. So here is a great glossary of terms used in landing page creation & optimization from Hubspot. Brilliant for newbies, a reminder for the rest.

Hubspot also published an interesting piece this week about how to deliver awesome marketing, the type that generates interest and inquiry in what you do, rather than marketing for vanity’s sake.

I picked up some great tips on optimizing your linkedin profile from Twitter this week. As most of us use this as an online ‘professional networking and barely tap into the ever-expanding functionality, it might be useful.

Twitter, itself, and the various programs that have sprung up around it to enrich a user’s experience, was the subject of Jeff Bullas excellent 10 top twitter marketing tips. There were a couple in there, even for a wiley campaigner like me, that warrant further exploration.

Finally, Social Media Examiner discussed the merits of Groupon, the sensation of time sensitive, location based deals and whether it can really boost your business. It’s arguably great for consumers but not for retailers who have to consider trading margin for the lure of volume, but in discounting risk brand value in the process.

Image: www.bloghash.com

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Five ways to get more readers to your blog

Blogging is the in-thing. Writing a personal or corporate blog, over time, helps to position us as experts and if integrated with our website, can have a positive effect on our search engine optimisation if done correctly.

But when we start out on the blogging journey, it can be a hard road to the nirvana of achieving a massive subscription following. Let’s face it we’re not all Seth Godin, Brian Solis, Jeff Bullas when we start out. It took these guys time to get to where they are. It’s going to take you time too.

Unfortunately, this means that writing a blog post doesn’t end when you hit ‘publish’. But, fortunately, what it does mean is that by using a few specific tools and platforms you can serve your blog content to people in places where they may be more receptive to it.

Here’s some to get you thinking:

Obvious! If you blog you simply have to tweet. I put a new blog post link (shortened and with some explanation and hashtags) out to Twitter 3-4 times  on the day it is published. My times are GMT and designed to coincide with when I think people I want to reach are most likely to be using Twitter.

The times are 08.55, 13.00 (lunch) , 17:15 (end of UK work day browse and to hit east coast US) and 22:30 (to hit night owls, west coast US and Far East). Have a strategy, see how it works and refine it if necessary.

I’m not perfect though and am devising a way to keep older blog content alive by regular reposting – perhaps based on comments received or updates.

I’m a member of a number of Linkedin groups which also count clients and prospects so the blog posts (not every one) that are relevant are added to a group as  a discussion. This means rethinking the title to be more catchy and discussive, drafting a line of executive summary, posting and following the comments. Double up by including in your status bar. Triple up by adding blog plugin to your profile page!

While I’ve been aware of them, I’m a new convert to using bookmarking sites for my own content. I guess I always thought that those funny sharing buttons were for other people. Turns out I was wrong. A good friend of mine, Pete Masters who is blogging in the construction sector added a post to StumbleUpon and saw a huge spike in traffic. Obviously it is content dependent, but it is there to use for free and should be exploited.

Formerly Associated Content – Yahoo Contributor is a great way to reproduce blog posts which have a third party independent feel about them. As an example, see my Linkedin in ten easy steps blog entry on Yahoo Contributor. It’s just another way to put content in front of people who might be looking for it on another platform.

Blog response is a important part of both raising your profile and drawing traffic from other, higher traffic blog sites. The caveats here are to ensure that you post responses that add value and do not simply erect a signpost to your blog on someone else’s blog. That’s what your hyperlinked name is for when you make the comment.

And this is the tip of the iceberg. What about other link sharing, trade portals, news sites, hubs, forums? Think creatively about your blog content and do all you can to give it the oxygen it deserves to move and breath.

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Top Tweets of the Week (wc 24 Jan 2011)

There was some really great material circulating on the wires this week. Here’s my pick of which what interested and inspired me this week.

MONDAY: Interesting social media statistics. A re-post from the highly active @jeffbullas but worth reading if like me, you are preparing a number of client and speaking presentations and want to ground some of your social media ideas in some firm research.

MONDAY: From the B2B Marketing magazine site’s Knowledge Bank, a useful piece on using white papers in your marketing

TUESDAY: This piece from @hubspot talking about five misconceptions about marketers provoked some debate online when I put to a number of Linkedin groups

TUESDAY: A great piece illustrating how Econsultancy have put a ten point social media plan in place. via @Econsultancy

THURSDAY: Interesting tips on setting up your own podcasting show via @smexaminer

FRIDAY: How to avoid the seven deadly sins of search marketing via @utalkmarketing. Selected not just because of the content but the interesting way in which it has been written.

What did you stumble across this week worthy of having a look at?

Top Tweets of the Week (wc 17 Jan 2011)

Here are some of the more interesting links and content I discovered this week. Hope they find you well. A thought:  Isn’t it amazing that all this is right at our fingertips?

MONDAY: An ‘on the money post’ from @jeffbullas: How To Make Your Personal Brand Visible With Social Media http://bit.ly/a76Wum. Some great advice on which elements of social media to use to take you and your business further online.

TUESDAY: ‘Personality: The Missing Ingredient in B2B Marketing Today’ on the Savvy B2B Marketing blog http://bit.ly/fULyXX, including some great high profile examples.

WEDNESDAY: ‘The power of monotony in marketing content’ was an interesting post on making sure you use, reuse, repackage and refocus your content enough online to get the most from it http://ow.ly/3Gjrr

THURSDAY: An inspired @Econsultancy post talking about the five clients you should avoid like the plague http://bit.ly/g2jsF1

FRIDAY: An interesting post on managing employees in their twenties, posted by Harvard Business School http://ow.ly/3Ht3x. Follow the Twitter feed at @HarvardBiz.

What have you read this week that is worth sharing?

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