Monday: @JezHunt put a great article about sales process management and success in my path. Despite it being two years old, ‘Why 8% of sales people get 80% of the sales’ made for compelling and relevant reading.
@Econsultancy ‘s ‘Affiliate’s guide to dominating big niches with SEO’ provided a personal account of monetizing and maximising blogs, landing pages and search . A must read if you are looking to make money online.
Tuesday, and my favourite topic, content marketing (business social media utilising PR and other material) was itself repackaged by @hubspot who created the very readable ‘8 Ways to Use Inbound (content) Marketing to Retain Customers’.
On Wednesday, @Junta42, the team behind the Content Marketing Institute and The Content Marketing Playbook tweeted their latest blog post offering ‘Tips To Make Your Blog More Reader-Centric’. I love the simple, and blindingly obvious advice to turn blog questions and comments into further new content.
Thursday, I found a little time to catch up on the excellent Social Media Examiner blog. Their latest offering on upgrading your Linkedin account made for compelling reading and has left me thinking that it might be worth the investment. I rounded off Thursday in awe of the work @BBN_B2B have put into their “B2B Lions” website which serves as a showcase of the world’s best B2B websites.
The last post of the week involved Britvic’s CEO on why it is essential to keep your employees up to date with your vision and your performance.
What have you been reading this week that is worthy of sharing?