Tag Archives: PowerPoint

Links worth a click #15

A week with some great online content, tips and tricks.

PowerPoint as content: PowerPoint gets a hard press, in and out of meetings. But, used correctly, it can be turned into social media gold. Have a quick read of this blog post and see what ideas it sparks for you and your customers.

Business blogging: Here’s a piece for those amongst you managing or considering blogs, a list of ten great things to include in your thinking.

Some useful advice next on designing paid search (pay per click) campaigns that deliver.

Apparently, it’s no longer six degrees of separation when it comes to human relationships. According to Facebook, its 800m users give you access to anyone in the world (if they are on Facebook) in only 4 hops.

Using video? You should be. And it should be optimised. Here are some tips on how to optimise online video, with a natural focus on YouTube.

More next week. Happy Thanksgiving, Black Friday shopping weekend!

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How storytelling can enhance your brand

With a greater focus on content and context driving long term engagement with brands, I found this Slideshare by StoryBeats to be timely and relevant to the debate.

What I particularly like about it is the way they have drawn creative inspiration from a range of sources – in this example films and games – but have also fused some interesting b2c case studies into the presentation too.

Indeed, using strong characters, plots and scenarios to help create a point of connection with your customers – some common ground – is a powerful first step in developing a relationship.

I think using stories and values to position companies and their brands have never been in sharper focus. Companies that continue to differentiate themselves in this way will stand out from the pack.

Be interested to see what you think.

How to develop influential presentations

I stumbled across some interesting presentations on Slideshare this weekend and thought I’d share. I really feel that if you give presentations of any kind to any audience, regardless of your experience, there is something here for everyone.

This first takes on the ‘keep it simple’ approach and after some strategic preamble, gets really interesting at the slide 43 where it melds content with design. As I’m preparing for a number of conference presentations and lectures in 2011, slides 43-71 are consequently invaluable.

Then I stumbled across PresentationZen, a very simple but very effective presentation summary.

Finally, I happened upon Peter Walker’s ‘The Presentation Secrets of Steve Jobs’. Quite simply awesome. So much interesting stuff in here, but for me, it’s the central messages about planning and practice that really resonate.

Best b2b social media tools: webinars

The age of the webinar – a seminar on the web for the uninitiated– is upon us and if you are selling expertise, you should be considering them. Easy to set up, all you need is a slide presentation, a headset with mic, somewhere to host it and an audience.

Why?

Webinars have exploded into use in b2b marketing because business is international, technology is now available to support online information exchange and there is a thirst amongst business professionals for information to assist them in doing their job more efficiently and effectively.

Attending a webinar does not involve any travel time or in most cases, any cost. As most businesses and homeworkers have broadband internet access, the ability to access and follow a livestream of information is available to all.

Webinars are best used in support of other activity and act as a call to action to website and blog visits, material downloads and enquiries. Why? Because a group of people have identified themselves as being interested in what you have to say.

And you benefit twice, because webinars are often recorded and hosted on demand for people to view after the event. So, even if the number of people that attend ‘live’ can be significantly down on the registration number, the likelihood is most (around 80%) will view the webinar within a few months.

How to get started?

The format of a webinar is fairly uniform. The presenter controls a screen and the material and has access to instant messaging in order to respond to messages and questions. A typical duration is thirty minutes presentation plus time for questions.

Specialist sites such as Bright Talk have channels dedicated to all sorts of business and educational sectors, whilst major sector specific media owners offer webinar services to clients.

Remember to give yourself time to promote the webinar. Add sign-up details and URLs to your email footer, website, blog, social media profiles, tweet regularly, your Linkedin status and groups and any other customer/prospect facing material.

Webinars are taking off in a wide variety of sectors including food (NutraIngredients above), packaging, professional services and chemicals to name just a few. Check out websites of leading publications in your sector and industry portals; there will be opportunities.

Summary

Webinars are a great way of reusing existing content to great effect, to build a thought leadership position and to draw customers and prospects towards you in an engaging way.

How to connect people and ideas

A great little Slideshare from Chris Cloud, taking a simple but surprisingly effective approach to creating remarkable ideas that have a viral quality. Particularly love how they’ve developed the adoption curve and come up with a new interpretation. Appreciation goes to @Thinkdoer @mdupuch @MNPlanner.

Best b2b social media tools: Slideshare

Slideshare is one of my top b2b social media tools because it has a vast 25 million strong community which views and shares 75 million presentations, PDFs and other documents every month. Slideshare as a social media tool is significant because the content is easily shared to a multitude of platforms with simple embedding code and is relatively quick and easy to use.

Slideshare provides an outlet for material that is probably sat gathering dust somewhere in your organization. Perhaps most importantly, Slideshare was added to Linkedin profiles early in 2010 meaning all your contacts can now view your material together with anything you recommend. This opens up your content to a potential audience of millions. Which means a business profile on Slideshare can also have a dramatic effect on search engine optimisation.

Why?

It really is more a case of why not when it comes to Slideshare. Think about all the material that exists within your business in Word, PDF or PowerPoint format that could be made to work harder for you online? Can hosting information about your company online aid prospect self-selection and provide warm leads?

The only challenge with Slideshare has traditionally been the need for material to be able to work on its own, without human presentation. But the recent launch of the SlideCasting function – where pre-recorded audio can be quickly added to slides – has removed this concern. Click  on the image to see it in action.

Remember the numbers: 25 million users and rising. 75 million views a month. It is now a free addition to Linkedin profiles – potentially accessing another 65 million people. Slideshare is a very high traffic, active site.

How to get started?

Simply create an account and upload a PowerPoint. A short one about your business, what you do, your key people and what drives them, your values, the three problems you solve – whatever it is, keep it simple. Remember it has to work on its own. It has to be short and snappy. Keep the copy to a minimum and use some high impact titles and images. Use keywords and quotes to deliver your messages.

Once it is uploaded, promote the fact it is available through other social media tools like Linkedin status updates and groups, Twitter, Facebook, email your customer base, add the Slideshare button to your email footer and the URL to your business cards. Direct your prospects to these presentations rather than sending them documents by email, or worse by post. It shows that you are forward thinking and embracing new technology.

Examples

Here is Espresso’s thought provoking agency credentials presentation.

Here is Velocity’s B2B Content Marketing Workbook presentation.

Summary

Everyone writes presentations and every company has a ‘standard’ credentials presentation. Put it online with Slideshare, promote it, and see where it takes you.

What do you think?