Tag Archives: search engine journal

Links worth a click #5

There have been some really interesting reads online.

Here is my pick from the last week, we 24 June 2011.

SOCIAL MEDIA:  Mashable offered up an interesting ‘Behind the Scenes’ on 8 Innovative Social Media Campaigns. My personal favourite is The Voice because it is a new take on reality contest TV and was perfect for social media.

B2B: I particularly liked the advice on keeping your mind on ‘next action’ as a driver on what and how to present in Social Media B2B’s post on How to Create Great B2B Presentations

FACEBOOK: Australia’s finest, Jeff Bullas has pulled together an overview of 5 creative Facebook pages. I was initially surprised in scrolling through to find games, movies, cars and lingerie, but hey it is Facebook!

SEO COPY: The ever useful Marketing Profs site published a handy little guide on writing with SEO in mind. Their Five Tips for Writing Content That Keeps Pace With B2B Searches included titbits such as staying aware and staying relevant.

BLOGGING: If you need to get your CEO on board with your social media thinking, here is a useful post designed to get them involved in the blog side of things.

Now, a three way tie for content of the week:

EBOOKS: First off Hubspot’s How to Write and Launch an Ebook That Generates Leads. Staggeringly useful.

INFOGRAPHICS: Secondly, a must try: Infographics are all the rage right now if you have a dataset you want to present in an innovative way. Here are 5 tools to help turn data into infographics.

WEBSITES: Finally, from Econsultancy, and just to make most of you feel your age, just look at how some of the UK’s top e-commerce sites have changed in the past five years (or in some cases not changed).

Hope you see something you like. More next week.

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Links worth a click #4

Here’s my pick of the best click worthy content from the last week.

First from Hubspot, a piece positioned as a startup’s social media starter list but actually useful to companies at various sizes and points on their development trajectory.

Next  if you’re moving your PR online and targeting influential bloggers and writers online, heed the warnings in this piece offering 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted.

Interesting stats released by com.score and reported on by Mashable this week suggested that social networking accounts for 1 of every 6 minutes spent online. I’m just surprised that 1/ people still use MySpace and 2/ people think it is even fair comparing it with Facebook.

Lots of companies are entering the social media space. Most are cautious, some write guidelines and implement policies to steer safely through. It’s ultimately becomes a case of how brave or conservative, and how empowered you want your staff to be. Here is an interesting Econsultancy read looking at whether all your staff need be engaging in social media?

Did you twang the Les Paul guitar strings on Google’s recent doodle? If you did you contributed to $268m in lost productivity, claims Search Engine Journal.

A random, and finally and just for sheer ‘awesome-ness’ here is a behind the scenes featurette from the new Transformers 3 movie, focusing on the birdman footage shot above Chicago.

Q: What have you been reading? Share your links in the comments.

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Top Tweets of the Week (wc 15 Nov)

Here are some of this week’s links worthy of your attention. Have a great weekend when you get to it!

Tuesday: RT @AronStevenson: Management Is Not Leadership http://bit.ly/9RFkxy #businesstips

Wednesday: This is awesome: How marketers are utilising Social Media in 2010 http://bit.ly/aXQXFP [infographics]

Wednesday: MUST READ: How to Get Started in Content Marketing http://bit.ly/cULlB8

Thursday: Excellent RT @B2Bento: Five Social Media Trends To Watch in 2011 by @JasonFalls http://bit.ly/dfllaK

Thursday: Savvy on ‘What makes on ideal b2b marketing client?http://ow.ly/3bJBs

Friday: Useful…RT @sejournal 12 Tips For Using Twitter to Grow Your Business | Search Engine Journal http://bit.ly/9lFrXx

And finally, because its Friday…RT @GemmaCocker: Need a smile? …this is without a doubt the best vid I’ve seen all month: http://bit.ly/btXumX